Premium Facial Box - Starter Set

Love it Pure was developed for anyone who chooses skincare consciously and wants to achieve beautiful, healthy skin in the long term—without having to constantly try new products. Our skin-adaptive care system adjusts flexibly to the skin’s current needs, making it suitable for everyone, regardless of age, gender, skin type, or life stage. Love it Pure is particularly valued by those with sensitive or reactive skin, a tendency toward allergies, or skin that has been thrown off balance by frequent product changes. At the same time, Love it Pure is aimed at anyone who views skincare as part of a healthy, conscious, and optimizing lifestyle. It is for people who do not just want to treat or "keep in check" a skin problem, but who also pursue aesthetic goals. Conventional skincare does not fully address this. This is precisely where a key difference of Love it Pure lies. Our system makes it possible to consider both simultaneously: bringing the skin into balance while also specifically supporting it in becoming the best version of itself. The combination of uncompromisingly pure, highly compatible formulations, a clear structure, and precise customizability modeled after the skin itself creates the foundation for long-term skin optimization—gentle, effective, and safe all at once.

No, the Premium Facial Box is not just the entry point into the skincare system. It is also your long-term basic routine and the moment you consciously bring your skin back to basics. Many Love it Pure users regularly use it as a re-focus to restore stability to their skin, for example after stressful periods, seasonal changes, or before integrating new boosters. This keeps the skin in balance in the long term. Furthermore, this basic care routine remains your stable foundation as a daily routine that provides the framework for your active ingredient boosters. Of course, you can also purchase the products individually or in bundles, or set up a subscription for replenishment based on your personal rhythm.

Yes. Love it Pure meets the requirements of classic natural cosmetics and consciously goes significantly beyond them in its formulation standards. Because natural does not automatically mean skin-friendly. Classic natural cosmetics often use plant-based ingredients that can be irritating or promote allergies. These include not only essential oils, but also allergenic plant substances, strongly scented extracts, drying alcohol, or formulations that are too heavy or not precise enough for many skin needs. At the same time, the efficacy of classic natural cosmetics often falls short of what modern skincare can achieve today. Love it Pure therefore pursues a stricter and more precise approach. Our formulations are plant-based, developed according to skin physiology, and uncompromisingly geared toward maximum tolerability, high efficacy, and high performance in harmony with the skin. We consistently avoid ingredients that could unnecessarily irritate or burden the skin or disrupt its balance. In this way, Love it Pure combines the naturalness of classic natural cosmetics with a significantly higher standard of purity, tolerability, and performance.

The Love it Pure 2-phase technology deliberately separates moisture and lipids into two components. The Refreshing Face Fluid provides the skin with intensive moisture and NMF, while the Day & Night Face Oil replenishes skin-physiological lipids and protects the skin barrier. Unlike conventional creams, which always dictate a fixed ratio of moisture to lipids, your individual skincare formula with Love it Pure is only created in the palms of your hands. You dose both phases according to your skin’s current needs. This makes your skincare more precise, gentler, and more effective, giving your skin exactly what it needs at any given moment.

The products are designed as a synergistic system and achieve their full effect when used in combination. We therefore always recommend the Premium Facial Box for beginners, as it covers the complete structure of the Love it Pure Basic Care. The minimum Basic Care always consists of the Gentle & Calming Cleanser and the 2-phase care system of Refreshing Face Fluid and Day & Night Face Oil. The toner is optional, but is recommended for optimal skin preparation and better absorption of subsequent care products – except in cases of very sensitive skin or a known allergy to rose hydrolat. The Basic Care always remains the stable foundation and is non-negotiable. For specific skin problems, skincare goals, or for those who wish to further optimize their skin aesthetically, boosters are integrated as supplements. The same booster can be used in the morning and evening, or different ones can be used for each routine. However, highly active ingredients should not be combined within the same routine to ensure their optimal effect and avoid overwhelming the skin. Therefore, the rule is always: one booster per routine.

All Love it Pure products are developed and produced in Germany. Our formulations are created in-house and manufactured under the highest quality standards. In doing so, we rely on short supply chains, carefully selected raw materials, and a production process that combines scientific precision with genuine artisan quality. This ensures that every formulation meets our high standards for purity, efficacy, and tolerability.

Yes. All formulations have been developed to be deliberately non-irritating and are free from fragrances, essential oils, and known allergens. The products support the skin barrier and are therefore particularly suitable for sensitive, reactive, or over-treated skin.

Many people with sensitive, reactive, or allergic skin value Love it Pure as a gentle, highly tolerable, and clearly structured skincare routine. We have also had many positive experiences using Love it Pure as a supportive treatment for skin conditions such as rosacea, atopic dermatitis, or acne. It is important to note: Love it Pure is a cosmetic product, not a medical device. For diagnosed skin conditions, we always recommend consulting with your dermatologist regarding your skincare regimen. Especially for those with allergic skin, please always check the ingredients individually. Even though we consistently avoid known allergens, irritants, and unnecessary ingredients, personal tolerance remains the deciding factor.

Yes. Love it Pure was deliberately developed to be gender-neutral. Even though skin can differ in certain aspects depending on gender—for instance, due to skin thickness, higher sebum production, or other hormonal influences—human skin is identical in its fundamental structure. Therefore, the deciding factor is not gender, but the current needs of the skin. This is exactly what Love it Pure is designed for. Our modular, skin-adaptive system precisely adjusts to what the skin needs at any given moment—regardless of age or gender. This creates skincare that does not think in terms of categories, but rather enables every skin type to reach its best version in the long term. The clear structure, the uncomplicated application, and the uncompromisingly pure, highly compatible formulations make Love it Pure a skincare line that works regardless of gender. Effective, precise, and without unnecessary complexity.

Love it Pure stands for a new generation of skincare because we view skincare not just as a product, but as a holistic, skin-physiological concept. The difference begins with the formulation. Our products are created in-house and are consistently modeled after the skin itself. We work with high-quality, plant-based raw materials from nature and combine them with evidence-based active ingredients from modern dermatological research. This results in a new generation of skin-physiological care that precisely unites nature, efficacy, and compatibility. In doing so, we ensure uncompromising purity, maximum compatibility, and highest efficacy down to the very last drop. Many classic products use water as their main ingredient, along with fragrances and fillers. Love it Pure consciously takes a different path. We develop according to our strict Pure Beauty Principles, consistently avoiding unnecessary, potentially irritating, or controversial ingredients, and rely on a waterless concept using organic aloe vera juice instead of water as a base. This creates genuine care performance from the first drop – without empty fillers. Our raw material selection also follows a higher standard. We work with high-quality organic ingredients, carefully selected botanicals, and, where possible, untreated or particularly gently processed raw materials so that their valuable components are optimally preserved. At the same time, we ensure that nothing is used that could unnecessarily burden the skin, the organism, animals, or the environment. For us, skincare always means responsibility: ethical, transparent, honest, and holistically conceived. Another difference is our understanding of the skin. Conventional skincare is based on rigid formulas. The problem is not that rigid formulations inherently burden the skin, but that they do not provide care according to its needs. When the skin changes, the formulation remains the same. This is exactly why classic skincare often fails to work long-term, leading many to search for new products over and over again. We do not work with outdated, rigid skin type categories; instead, we recognize the skin as a dynamic organ whose needs are constantly changing. Therefore, the care evolves as well. Not through constant product switching, but through a system that enables individualization and adapts precisely to what the skin needs at any given moment. Thus, Love it Pure is intended not only for people with skin issues but for everyone who wants to keep their skin healthy, specifically optimize it, and achieve the best version of their own skin – even for those with sensitive skin, a tendency toward allergies, intolerances, or as support for specific skin conditions. Love it Pure is therefore more than classic skincare: uncompromisingly pure, highly compatible, effective, customizable, inclusive, and long-term in its approach. No marketing buzzwords. No empty promises. But a well-thought-out care concept with real results and visible change.