Face Fluid - Basic Care

The Refreshing Face Fluid is much more than a classic moisturizer. It forms the hydrating foundation within the 2-phase care routine and is formulated not only to moisturize the skin superficially, but to support its entire physiology. Thanks to the waterless concept based on certified organic aloe vera direct juice, the skin receives no diluted care, but a highly active active ingredient base. The fluid provides intensive moisture, soothes the skin, strengthens the skin barrier, and works in perfect synergy with previously applied active ingredients. Colloidal oatmeal is particularly soothing and balancing, helping the skin reduce irritation and regain calm. Panthenol complements the formulation with regenerating properties and helps to strengthen the skin barrier and keep the skin supple. Hyaluronic acid ensures intensive hydration and supports a plumper, smoother-looking complexion. Rice germ extract additionally brings valuable antioxidant and caring properties and helps the skin preserve its natural protective function and promote a balanced, vital appearance. In their combination, a formulation is created that not only hydrates, but specifically soothes and strengthens the skin, optimally preparing it for the subsequent care. Micro-inflammation and blemishes are also soothed and reduced.

Yes, the Refreshing Face Fluid is deliberately formulated to be suitable for sensitive, reactive and allergy-prone skin. It is free from fragrances, essential oils and known allergens and follows the strict Pure Beauty Principles of Love it Pure. Sensitive and reactive skin in particular benefits from the soothing, balancing, regenerating and hydrating effect of the fluid, without being additionally burdened or irritated.

Conventional skincare products are often largely composed of water. However, water is primarily an inexpensive filler and offers no significant active skincare benefits in itself. That is why Love it Pure deliberately takes a different approach, replacing water with certified organic aloe vera juice. This creates a highly active skincare formula with active ingredient potency right down to the last drop, rather than a diluted formulation. Aloe vera not only provides intense moisture but also delivers valuable vitamins, minerals, and polysaccharides. It soothes the skin, supports its regeneration, helps to intensely hydrate the skin, and supports its elasticity. Studies show that it can positively influence skin structure by supporting processes relevant to collagen stability while also helping to regulate collagen-degrading mechanisms that play a role in light-induced skin aging. This also makes the Refreshing Face Fluid an ideal after-sun treatment. For us, this leads to a clear principle: Only ingredients that truly benefit the skin, are optimally tailored to its needs, and offer a genuine functional benefit are included in our formulations. No empty fillers. No unnecessary bulk. Instead, extremely high-quality skincare that is formulated in a skin-physiologically sound way and gives the skin more from the very beginning.

The Refreshing Face Fluid is the only product in the Love it Pure System that can also be used on its own when needed. The reason for this lies in its special formulation: It is not simply a light moisturizing serum, but a comprehensive, regenerating moisturizer that intensively hydrates, soothes, strengthens the skin and supports its natural function. Thanks to the highly active waterless base made from certified organic aloe vera juice in combination with barrier-strengthening, soothing and regenerating active ingredients, the fluid not only moisturizes the skin superficially, but also helps it retain moisture better, become calmer and appear more balanced. Especially for oily skin, in summer or whenever a very light skincare routine feels more suitable, the fluid can therefore be a very good, complete and skin-physiologically sensible daytime treatment on its own. At the same time, the fluid reaches its full potential when used in combination with the Day & Night Face Oil. Only the combination of moisture and complementary lipids creates the fully customizable 2-phase skincare routine that can be precisely tailored to the skin's individual needs. For many skin conditions, this combination is the most effective form of skincare in the long term, because it offers the skin not only moisture, but also protection, balance and barrier support at the highest level. The Refreshing Face Fluid can therefore be an excellent, light and regenerating moisturizer on its own. However, the 2-phase skincare routine as a whole remains the most comprehensive and intelligent way to care for the skin individually and according to its needs in the long term.

Yes, the Refreshing Face Fluid is deliberately formulated to be suitable for the sensitive eye area and to provide comprehensive care there. The formula is low-irritancy and free from alcohol, fragrances, and potentially irritating ingredients. At the same time, it contains no migrating oils that could enter the eyes and irritate the mucous membranes. This makes the fluid particularly well-tolerated, even in a sensitive area such as the eye area. Thanks to its intensely hydrating and smoothing effect, the fluid acts as a lightweight, highly effective eye care product. It intensely moisturizes the skin, can visually reduce fine lines caused by dryness, and helps keep the skin elastic, supple, and balanced. The eye area appears fresher, smoother, and more relaxed. A separate eye cream is therefore not necessary. The Refreshing Face Fluid already fully fulfills this function while seamlessly integrating into the overall skincare system.

The Refreshing Face Fluid does not follow the classic cream concept. It is a very light, highly active moisturizer that specifically provides the skin with hydrating, soothing, and regenerating active ingredients. As a result, the skin often initially feels fresher, lighter, and less “creamed” than after a classic cream. This is exactly intentional. The Refreshing Face Fluid is deliberately formulated to be skin-physiologically compatible. This means that the skincare does not simply sit on the surface, but is formulated so that it can be absorbed, processed, and effectively utilized by the skin. This is precisely how it supports the skin where it actually needs care. Many classic creams, especially those with mineral oil-based ingredients, primarily create a supple, “well-cared-for” feeling because they sit on the skin and cannot be absorbed by it. You can think of it like a very fine layer of plastic wrap on the skin. The surface initially feels soft, smooth, and protected, but this effect remains primarily superficial. The skin is not specifically supported in its function, nor is its quality sustainably improved. On the contrary: If the skin is primarily “cared for” with a film sitting on top, it can easily create the impression that it is well cared for, even though it lacks exactly what it needs in the long term for true balance, absorbency, and a stable skin structure. The skincare cannot work deeply to sustainably improve the skin. This also explains why the need to reapply cream often arises quickly. Love it Pure deliberately pursues a different approach. Our skin-physiologically compatible formulations are designed to be absorbed, processed, and effectively utilized by the skin. Instead of merely creating superficial suppleness, they support the skin in its structure and natural function. They optimize skin quality from within, so that the skin becomes more balanced, stable, and resilient in the long term. The Refreshing Face Fluid helps the skin to sustainably absorb and retain moisture. As a result, the skin’s feel changes in the long term. The skin feels more balanced, does not require reapplication throughout the day, and appears clearer, calmer, and more stable. If you want more richness, you can customize the skincare at any time by adding the Day & Night Face Oil. This keeps the skincare flexible without having to change your routine.

The combination of Refreshing Face Fluid and Day & Night Face Oil creates a fully customizable two-phase skincare routine that can be flexibly adjusted to meet your skin’s current needs. In general, the lipid component is important for all skin types. While the fluid intensely hydrates the skin and optimizes its absorption capacity, the oil provides essential lipids that support the skin barrier, help retain moisture, and lock in previously applied active ingredients for enhanced effectiveness. You decide how rich your skincare is by choosing how much oil to mix with the fluid in the palms of your hands. This creates exactly the skincare your skin needs at that moment, every time. If the fluid feels sufficiently nourishing during the day, you can easily use it on its own. In the evening, you can combine it with the oil to make your skincare more targeted, richer, and more nourishing without needing another product or a special nighttime treatment. The skin is particularly receptive at night, as its natural regeneration processes are working at full capacity. During this phase, a slightly richer skincare routine can optimally support the skin and help it absorb active ingredients and nutrients as effectively as possible. This means your skincare adapts not only to your skin type but also to your daily rhythm and individual needs. Furthermore, thanks to the two-phase technology, you will never need to switch products again, even seasonally. A richer skincare routine is always recommended in winter to protect the skin from the cold and dry heating air; in this case, the Refreshing Face Fluid should be complemented with the Day & Night Face Oil for all skin types, even during the day. You decide how intense you want it to be.