10% off today when you buy 3 products
Add 3 items of your choice from the shop to your cart and get 10% off. Use the discount code: BUY3
Day & Night Face Oil - Basic Care
Locks in moisture and active ingredients. Supports the skin barrier.
The Day & Night Face Oil is the lipid component of Love it Pure Basic Care and, together with the Refreshing Face Fluid, forms the innovative 2-phase skincare routine.
It delivers skin-physiologic lipids such as squalane, jojoba oil, and argan oil, strengthens the skin barrier, and ensures that moisture and previously applied active ingredients are retained in the skin. The formula is fully absorbed, leaves no greasy film, and does not clog pores. It nourishes the skin, provides elasticity, and supports the skin's balance.
The oil acts as a catalyst within the system: It stabilizes, protects, and enhances the effects of the previous skincare steps—for a balanced, supple skin feel and a healthy glow.
Jojoba oil
has the ability to control and regulate the skin's own sebum production. It prevents excessive sebum production and deprives microorganisms that cause blemishes and acne of their breeding ground. In addition, jojoba oil has skin-rejuvenating properties, gives the skin elasticity, firms it, and reliably and durably protects against water loss.
Squalane
a highly effective beauty booster, gives a soft, silky skin feel, is non-irritating and does not grease. Squalane is a natural component of the skin's own hydro-lipid film and is therefore essential for an intact skin barrier. It gives a radiant complexion and is also excellent for the care of scaly and cracked skin areas as well as other barrier-disrupted skin conditions.
In anti-aging care, squalane is an essential companion, it keeps the skin supple, protects it from moisture loss and external influences and prevents wrinkles.
Argan oil
supports the elasticity of the skin and is excellent as a day and night care. The oil obtained from the kernel of the argan fruit not only has a firming and smoothing effect on the skin, but is also rich in antioxidants. It protects against oxidative stress and TEWL (transepidermal water loss).
It nourishes the skin durably without clogging the pores, helps dry and mature skin maintain the skin barrier and is THE anti-aging weapon from nature.
Vitamin E
binds moisture in the stratum corneum, has a cell-renewing effect, smooths the skin and gives it firmness.
Vitamin E is an excellent anti-aging active ingredient that not only acts as a powerful antioxidant and thus actively counteracts skin aging processes, but also reduces skin damage caused by UV radiation. It has an anti-inflammatory, skin-protecting effect and is able to repair damage to the skin barrier and strengthen it in its natural function.
INCI
Simmondsia Chinensis (Jojoba) Seed Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Squalane, Argania Spinosa Kernel Oil*, Tocopherol
*cold-pressed, natural plant oils from certified organic farming
German description:
Organic jojoba oil (cold-pressed), organic sunflower oil (cold-pressed), plant-based squalane, organic argan oil (cold-pressed), vitamin E
The Day & Night Face Oil is Phase 2 of the Love it Pure 2-phase care and is applied morning and evening in combination with the Refreshing Face Fluid. It adds skin-physiologic lipids to the routine, strengthens the barrier function, and helps lock moisture and previously applied active ingredients into the skin. The order of the system always remains the same: cleansing, optional booster, followed by the 2-phase care.
After cleansing, apply your booster first if needed. Next, apply the Refreshing Face Fluid as the hydration phase. Finally, apply the Day & Night Face Oil as the lipid phase, either directly on top or by mixing both phases in the palms of your hands.
The principle is simple and crucial: You don't change your routine, only the ratio of fluid to oil.
If your skin needs more moisture, increase the fluid portion. If your skin needs more lipids or has a weakened barrier, increase the oil portion. Both options are possible, mixed or layered, depending on what feels best for you.
This keeps the structure consistent while allowing the care to adapt flexibly to your skin's current needs.
The Day & Night Face Oil is suitable for all skin types and, as the lipid phase of two-phase skincare, forms an essential part of the daily routine.
It is particularly recommended for sensitive, dry, mature, normal, blemished, and combination skin. By combining skin-physiological, biocompatible lipids, it supports the skin exactly where deficiencies occur – regardless of the skin condition.
Oily skin and skin prone to blemishes also benefit from targeted lipid replenishment. The plant oils contained can have a regulating effect on the skin's own sebum production. When the skin barrier is sufficiently supported, the skin has to compensate less – the complexion appears more balanced, clearer, and calmer.
Consistency: light oil
Color: Gold
Fragrance: light, sweet, bitter natural scent of the ingredients, free from fragrance and essential oils
Dermatologically tested. Free from fragrance, colorants, additives and fillers.
Developed & produced in Germany according to our Love it Pure Pure Beauty Standards.
We avoid the use of allergens and ingredients that can irritate the skin.
When the skin barrier is weakened, the skin loses moisture more quickly. It becomes more sensitive, produces more sebum or feels dry and tight. Conventional skincare often reacts with either too much occlusion or too few lipids.
The Day & Night Face Oil addresses the root cause of these deficiencies: It specifically replenishes skin-physiologic lipids, stabilizes the barrier and reduces water loss. This means the skin has to compensate less.
The result: A calmer complexion, less excessive shine, less tightness and supple, elastic skin with a natural radiance. Not as a short-term effect – but as a stable condition.
The Face Oil consists of 100 percent pure plant lipids. We exclusively use high-quality, cold-pressed oils from certified organic farming or wild harvesting, obtained through gentle cold pressing or CO₂ extraction, so that vitamins, fatty acids and secondary plant compounds are preserved in their full quality. The oil supports regeneration, strengthens the skin barrier and reduces transepidermal water loss by retaining the moisture of the fluid in the skin, without leaving a greasy film or clogging pores. Antioxidant vitamin E additionally protects against environmental influences and premature skin aging.
Schritt 4
The Day & Night Face Oil is the final step in your Love it Pure routine and the lipid phase of our innovative two-phase skincare. Together with the Refreshing Face Fluid, it forms the basis of a skincare system that does not rely on rigid formulations, but can be precisely adapted to your skin's current needs. Ideally, you apply the oil over the fluid or mix both phases in the palms of your hands to create your personal skincare formula.
The principle is as simple as it is effective: You simply vary the ratio of moisture and NMF in the fluid to skin-physiological lipids in the oil. This allows you to flexibly control the richness of your day and night skincare without ever having to change your basic skincare again. The formulations are synergistically developed, complement each other optimally, and achieve their best possible effectiveness when used together.
All reviews have been verified by buyers.
The Day & Night Face Oil
Many people with oily or blemish-prone skin avoid facial oils for fear of clogged pores. The problem, however, is not oils—but unsuitable lipids. That is, which oils or synthetic lipids are used.
Oils do not moisturize. They ensure that moisture stays in the skin. If the skin lacks suitable lipids, it often reacts with increased sebum production to protect itself. The result: more shine, more blemishes, more imbalance.
Skin-like, biocompatible lipids such as those in the Day & Night Face Oil support the barrier function, regulate the skin's defense mechanisms, and help to calm excessive sebum production in the long term. They also nourish the skin and keep it supple and elastic.
The result is not a "greasy" skin feel, but balanced skin that feels protected—without overcompensation.
Especially overnight, the Day & Night Face Oil becomes an indispensable companion. When the skin's regeneration mechanisms are working at full speed, it acts like a catalyst in the system: It locks active ingredients into the skin, thereby supporting their intensity and effectiveness. The result is visibly revitalized skin and a fresh, healthy glow in the morning.
From the heart of the capital
If you have to keep restarting your skincare, it’s not your skin that’s the problem—it’s the approach.
Over 15 years of experience in aesthetic clinics, product development, and the cosmetic and pharmaceutical industries made one thing clear to founder Maya Neuwirth: skin is dynamic—but conventional skincare concepts are not. Despite sound knowledge of active ingredients and access to countless brands, there was a lack of a system that stabilizes skin in the long term rather than correcting it in the short term.
Perhaps you know the feeling: you become cautious, restrict yourself, avoid certain ingredients or entire product categories, and yet the uncertainty remains. The skin reacts sensitively, feels overwhelmed easily, and every new skincare routine feels like a risk.
This is exactly where Maya stood, too. Not because of a lack of access or options, but because the skincare solutions available on the market did not do justice to the reality of skin.
From this realization, she developed a new principle: skin-physiological, plant-based, high-performance formulations that combine modern science with ancient wisdom and a holistic view of the skin. At her side is Dr. Dennis Ivanovic, who brings a focus on longevity and healthy self-optimization.
That is how Love it Pure was born—not as another product, but as a well-conceived skincare system for long-term skin optimization.
The Love it Pure principle
Skin types provide at best a rough guideline – they don't explain what your skin really needs. Your skin cannot be pigeonholed: It is as unique as your fingerprint and is constantly changing due to internal and external influences – hormones, stress, sleep, diet, weather, seasons, and life stages. Rigid categories and fixed formulas therefore fall short. What fits today may be too much tomorrow – or too little.
That is why Love it Pure does not base skincare on skin types, but on what your skin currently needs.
Skin type + skin condition = skin requirement.
This principle is the foundation of our skin-adaptive system: The structure of your routine remains constant, while the focus adapts. You don't constantly switch products – you adjust within a clear framework.
This creates security instead of uncertainty.
Continuity instead of trial & error.
Long-term skin optimization instead of short-term effects.
Nice, but healthy.
Love it Pure stands for uncompromising purity and maximum efficacy. Our skin-physiological, plant-based high-performance formulations are based on what the skin can truly process – and consistently exclude questionable or potentially irritating ingredients. No fragrances. No unnecessary additives. No compromises on effectiveness.
We work with high-quality organic plant ingredients, a conscious waterless skincare concept, and evidence-based active ingredients at high concentrations – for visible results while ensuring maximum tolerance, even for very sensitive or allergy-prone skin.
All products are vegan, PETA-approved, dermatologically tested, and developed and produced in Germany under the highest quality standards. Sustainable packaging solutions and biodegradable shipping materials are a matter of course for us.
Love it Pure is more than skincare – it is conscious self-optimization. Good for your skin. Good for your body. Good for people, animals, and the environment.
Reviews
Verified
Meets my expectations 100%. Very good tolerance for very sensitive skin prone to allergies.
Birgit N.
Verified
For my sensitive, dry, and allergy-prone skin, it is the perfect match for the Love it Pure Face Fluid. This combination absorbs quickly, nourishes and repairs the skin, and goes a long way. It even works well with my mineral sunscreen!
Anonymous
Verified
I was skeptical about face oils for a long time because I tend to have shiny and occasionally breakout-prone skin. The Face Oil completely surprised me. It absorbs quickly, leaves no greasy residue, and my skin just feels balanced afterward—not over-moisturized, not dry. In combination with the Refreshing Face Fluid, the system works perfectly for me. I mix both a bit lighter in the morning and add a few more drops of oil in the evening. Especially after shaving, my skin looks calmer and less irritated.
What I particularly appreciate is that I no longer have to constantly change my skincare routine. Two products, a clear structure, and my skin looks clearer, smoother, and healthier overall.
Daniel
Verified
The skin has a nice, fresh complexion. The oil is non-greasy, so I can even use it well in the morning under my make-up. My dry patches have completely disappeared.
Sonja
Verified
Meets my expectations 100%. Very good tolerance for very sensitive skin prone to allergies.
Birgit N.
Verified
For my sensitive, dry, and allergy-prone skin, it is the perfect match for the Love it Pure Face Fluid. This combination absorbs quickly, nourishes and repairs the skin, and goes a long way. It even works well with my mineral sunscreen!
Anonymous
Verified
I was skeptical about face oils for a long time because I tend to have shiny and occasionally breakout-prone skin. The Face Oil completely surprised me. It absorbs quickly, leaves no greasy residue, and my skin just feels balanced afterward—not over-moisturized, not dry. In combination with the Refreshing Face Fluid, the system works perfectly for me. I mix both a bit lighter in the morning and add a few more drops of oil in the evening. Especially after shaving, my skin looks calmer and less irritated.
What I particularly appreciate is that I no longer have to constantly change my skincare routine. Two products, a clear structure, and my skin looks clearer, smoother, and healthier overall.
Daniel
Verified
The skin has a nice, fresh complexion. The oil is non-greasy, so I can even use it well in the morning under my make-up. My dry patches have completely disappeared.
Sonja
@loveitpure
The Day & Night Face Oil is intentionally not designed for standalone use. At Love it Pure, we follow a clear principle: always use a 2-phase skincare routine. The reason for this lies in skin physiology. For balanced, healthy skin, you always need both: moisture and lipids. Oils provide valuable lipids that strengthen the skin barrier and help retain moisture. However, they cannot provide moisture themselves. If an oil is used long-term without a hydrating base, the skin can actually become dehydrated over time, even if it feels supple on the surface at first. This is exactly where the 2-phase skincare approach comes in. The Refreshing Face Fluid intensively hydrates the skin, calms it, and prepares it for absorption. The Day & Night Face Oil complements this base with essential lipids, strengthens the skin barrier, and ensures that moisture and active ingredients are locked into the skin. Only this combination creates a complete, physiologically sound skincare routine that goes beyond superficial care to keep the skin balanced in the long term. An exception can be made when applying it over a hydrating booster. In this case, a hydrating base is already present for the oil to build upon. However, the principle always remains the same: never just oil. Always moisture plus lipids.
This is one of the biggest misconceptions in skincare. Especially with oily or blemish-prone skin, there is often an attempt to consistently avoid lipids. However, this can throw the skin further out of balance in the long term. Skin requires not only moisture but always the appropriate lipid component as well. If the skin lacks these essential lipids, it often tries to compensate for the deficit itself, frequently through increased sebum production. The skin then appears even oilier, even though it is fundamentally lacking something. At Love it Pure, we therefore address the cause, not the symptom. The key is not to omit lipids, but to use the right lipids in the right proportions. This is exactly how the skin can return to its natural balance of moisture and lipid levels. Skin-physiological lipids can help regulate excessive sebum production because they provide the skin with exactly what it is missing, rather than drying it out further or working against it. The Day & Night Face Oil is formulated to avoid weighing down the skin, instead specifically supporting it in restoring this balance. The selected plant oils are modeled on the skin's natural lipid structure and integrate into the skincare routine in a physiologically beneficial way. In this way, the skin is not dried out or "fought" against, but understood, balanced, and supported in its function. This is precisely how the complexion can become calmer, clearer, and more harmonious in the long term.
The Day & Night Face Oil is consciously formulated to be skin-physiological. This means that the oils are selected so that they can be absorbed and effectively integrated by the skin, rather than simply sitting on the surface. In combination with the Refreshing Face Fluid, it creates a texture that spreads particularly well, absorbs quickly, and leaves the skin feeling nourished without being heavy. The skin feels nourished, supple, and balanced, without leaving a greasy film behind.
Lipids are an essential component of healthy skin. They are necessary to stabilize the skin barrier, retain moisture in the skin, and protect the skin from external influences. Moisture alone is not enough. Only the combination of moisture and lipids creates balanced, skin-physiological care. The Day & Night Face Oil provides exactly this missing building block, making your skincare routine complete.
The Day & Night Face Oil can be used both morning and evening. How much you need depends on your individual skin requirements. During the day, a lighter application is often sufficient, while in the evening you can use a little more oil to make the treatment more nourishing. This allows your skincare to adapt flexibly to your daily rhythm and your skin.
Yes, the Day & Night Face Oil is formulated to be suitable for sensitive and reactive skin. It is free from fragrances, essential oils, and known allergens, and follows the strict Pure Beauty Principles of Love it Pure. The selected oils support the skin in calming down, strengthening its barrier and resilience, and restoring its balance.
No. The Day & Night Face Oil has been deliberately developed not to clog pores or promote blemishes. When it comes to face oils, comedogenicity is often viewed in very general terms. In reality, however, it does not depend on whether a product is an oil, but on the specific lipid composition of the product in question and how it interacts with the skin. This also applies to plant oils. Not every plant oil is automatically non-comedogenic. There are certainly plant-based oils that can tend to clog pores or promote blemishes. At Love it Pure, we consciously avoid such oils. Instead, we work with physiologically selected plant oils and lipids that are based on the skin’s natural lipid structure. This allows them to be effectively absorbed and integrated by the skin without sitting heavily on the surface or creating an unfavorable environment for blemishes. Especially for skin prone to oily shine or impurities, the right lipid supply is of central importance. If the skin lacks essential lipids, it often reacts with a compensatory increase in sebum production. Physiologically balanced lipids can help to correct this imbalance and guide the skin back to a harmonious ratio of moisture and lipid levels.
To ensure you reach your goal, we will support you every step of the way. Through our free online skin analysis, personal support, and—if you wish—1:1 skin coaching. If you aren't where you want to be yet, we will adjust your routine free of charge. Because if results aren't appearing, it is usually not the system that is wrong—but rather the combination or application that is not yet optimal. You don't have to guess. We will stay by your side.
Learn more