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The Balancing & Antiox Rose Toner is the performance step between cleansing and skincare. It restores the skin's balance after contact with water, stabilizes the acid mantle, and makes it noticeably more receptive to the subsequent steps in the Love it Pure skincare system.
The formulation is based on pure organic Damask rose hydrosol from Provence and has a balancing, moisturizing, and soothing effect. At the same time, it protects against oxidative stress—one of the main drivers of premature skin aging—with natural antioxidants.
The toner is optional. If you prefer a maximally minimalist skincare routine or are highly sensitive to rose hydrosol, you can omit it. For maximum results, however, it is a valuable addition because it optimally prepares the skin for active skincare products.
Organic Rosa Damascena Flower Water
For the Balancing & Antiox Rose Toner, we use exclusively all-natural, distilled organic rose hydrosol from the Damask rose. It is naturally rich in antioxidants and vitamins (including B, C, and E) and also contains plant-based compounds such as pectins and tannins. As a result, it has a balancing, soothing, and moisturizing effect and supports the skin in protecting itself against oxidative stress, which is considered a key factor in premature skin aging.
Our rose hydrosol comes from organic cultivation in Provence (France), a region with a rich tradition of rose cultivation and ideal conditions for the Damask rose.
In accordance with our strict formulation principles, the recipe is formulated without added alcohol, without water dilution, and without synthetic preservatives. It is complemented by 100% natural pentylene glycol derived from sugar cane, which binds moisture while possessing antimicrobial properties. This results in a preservative-free, purely natural formulation according to cosmetics regulations, uncompromisingly pure and in line with our Pure Beauty Principles.
Rosa Damascena Flower Water*, Pentylene Glycol, Geraniol**, Citronellol**.
*from controlled organic cultivation
**natural components of Damask rose hydrosol, declared separately for checking in case of a fragrance allergy (natural components of the essential oil residues) or a known hypersensitivity to the specified substances.
Sprayed onto the skin after cleansing, the Balancing & Antiox Rose Toner naturally balances the skin's pH value after contact with water and helps keep the acid mantle stable. The skin is intensely moisturized and protected against oxidative stress and premature aging thanks to the soothing and antioxidant effects of the Damask rose. Furthermore, the skin is optimally prepared for subsequent skincare products, and its absorbency is improved.
Spray the Balancing & Antiox Rose Toner onto your face after cleansing and gently pat it in with your hands if needed. Then, continue with your usual, personalized Love it Pure skincare routine. (optional: booster, then 2-phase care: Refreshing Face Fluid + Day & Night Face Oil)
The Rose Toner is generally suitable for all skin conditions and is particularly beneficial if you are looking for more balance, moisture, and protection, for example in cases of:
dull or stressed skin, oily skin or a tendency to blemishes, dry skin with a lack of moisture, mature skin as an antioxidant protective step, after shaving for soothing and pH balancing
Note: Rose hydrosol naturally contains small amounts of essential components. In the event of a known fragrance allergy or very hypersensitive skin, we recommend testing beforehand, consulting a professional, or skipping this step.
Consistency: watery and oil-free spray
Color: transparent
Scent: natural floral scent of rose, characteristic scent of the natural hydrosol
Dermatologically tested. Free from fragrances, colorants, additives, and fillers.
Developed & produced in Germany in accordance with our Love it Pure Beauty Standards.
The Rose Toner is the second step of the Love it Pure Basic Care routine and combines pH balancing, hydration, and antioxidant protection in a highly pure, minimalist formulation.
It is based on pure, organic Damask rose hydrosol from Provence – with no added alcohol, no synthetic fragrances, and no fillers.
After contact with water, it helps to stabilize the acid mantle, strengthens the skin barrier, and prepares the skin to absorb subsequent skincare products. At the same time, it protects against oxidative stress with natural antioxidants – one of the main factors in premature skin aging.
STEP 2
After cleansing, the skin's pH level is temporarily altered. During this phase, the skin works to stabilize its acid mantle once again. This is exactly where the toner comes in: it immediately restores the skin to a receptive, balanced baseline and stabilizes the acid mantle so the skin can reliably perform its protective and regenerative functions.
At the same time, it is a performance booster for the entire routine and an intelligent transition to active skincare. On slightly damp skin, moisture-based products like the Refreshing Face Fluid or the Lifting Booster can absorb better, and the subsequent active ingredients from boosters, fluids, and oils can also be absorbed more efficiently. The result is not "more skincare," but better skincare efficacy through a cleanly structured system sequence.
In short: The Rose Toner is the interface within the system. It turns cleansing and care into a seamless sequence, so your skin has to "do less work" and your routine can unfold its full potential.
All reviews have been verified by buyers.
The toner
In the Love it Pure System, the Rose Toner plays a clear role: it bridges the gap between cleansing and active ingredient care. It ensures that after cleansing, the skin gets "back on track" more quickly, reacts more stably, and can optimally absorb the subsequent active ingredients from the booster, fluid, and oil. This turns a routine into a well-considered sequence that builds up in a physiologically sensible way.
The Rose Toner is also a high-quality companion for use in between: as a refreshing spray, for setting make-up, or for dry, dull hair. But within the system, it remains one thing above all: the balance step, which makes the effect of the following care more precise.
From the Heart of the Capital
If you constantly have to start your skincare routine over again, your skin isn’t the problem—it’s the approach.
Over 15 years of experience in beauty salons, product development, and the cosmetics and pharmaceutical industries made one thing clear to founder Maya Neuwirth: skin is dynamic—traditional skincare concepts are not. Despite her extensive knowledge of active ingredients and access to countless brands, she found that there was no system that stabilized the skin over the long term rather than offering short-term fixes.
This insight led her to develop a new approach: skin-physiological, plant-based, high-performance formulations that combine modern science with millennia-old wisdom and a holistic view of skin health. By her side is Dr. Dennis Ivanovic, who brings a focus on longevity and healthy self-optimization.
This is how Love it Pure was born—not as just another product, but as a thoughtfully designed skincare system for long-term skin optimization.
The Love it Pure Principle
Skin types can only give you a rough idea at best – they don’t explain what your skin really needs. Your skin cannot be pigeonholed: it is as unique as your fingerprint and is constantly changing due to internal and external influences – hormones, stress, sleep, diet, weather, seasons, and life stages. That is why rigid categories and fixed formulations fall short. What works today may be too much tomorrow – or not enough.
That is why Love it Pure does not tailor skincare to skin types, but to what your skin needs right now.
Skin type + skin condition = skin needs.
This principle is the foundation of our skin-adaptive system: the structure of your routine remains constant, while its focus adapts. You don’t constantly switch products – you make adjustments within a clear framework.
This builds confidence instead of uncertainty.
Consistency instead of trial and error.
Long-term skin optimization instead of short-term effects.
Beautiful, but healthy.
Love it Pure stands for uncompromising purity and maximum effectiveness. Our skin-physiologically compatible, plant-based, high-performance formulations are based on what skin can truly process – and consistently exclude questionable or potentially irritating ingredients. No fragrances. No unnecessary additives. No compromises on effectiveness.
We work with high-quality organic plant ingredients, a conscious waterless skincare concept, and evidence-based active ingredients at high concentrations – for visible results while ensuring maximum tolerance, even for very sensitive or allergy-prone skin.
All products are vegan, PETA-approved, dermatologically tested, and developed and produced in Germany under the highest quality standards. Sustainable packaging solutions and biodegradable shipping materials are a matter of course for us.
Love it Pure is more than skincare – it is conscious self-optimization. Good for your skin. Good for your body. Good for people, animals, and the environment.
Reviews
Verified
Pleasant on the skin, refreshing, and not too overpowering in scent
Katrin R.
Verified
I ordered the Rosé Toner as soon as it hit the market on Friday, and delivery was very fast! Since I only received the product yesterday, I cannot say anything about its effectiveness yet, but I really wanted to write a review because this scent blew me away. It cannot be compared to a typical rose water. The spray smells so incredibly good, and in a completely natural way. You can really tell the quality. I am already very happy to have purchased the Rosé Toner.
Maria H.
Verified
Great product. Very high quality; the scent is lovely and my skin feels instantly relaxed.
Kathrin
Verified
Very comfortable on the skin, I always use it in the morning to prepare for applying cream.
U.W.
Verified
Pleasant on the skin, refreshing, and not too overpowering in scent
Katrin R.
Verified
I ordered the Rosé Toner as soon as it hit the market on Friday, and delivery was very fast! Since I only received the product yesterday, I cannot say anything about its effectiveness yet, but I really wanted to write a review because this scent blew me away. It cannot be compared to a typical rose water. The spray smells so incredibly good, and in a completely natural way. You can really tell the quality. I am already very happy to have purchased the Rosé Toner.
Maria H.
Verified
Great product. Very high quality; the scent is lovely and my skin feels instantly relaxed.
Kathrin
Verified
Very comfortable on the skin, I always use it in the morning to prepare for applying cream.
U.W.
@loveitpure
We’re here to guide you safely to your goal. Through a free online skin analysis, personalized support, and—if you choose—one-on-one skin coaching. If you haven’t yet reached where you want to be, we’ll adjust your routine free of charge. Because when results haven’t appeared yet, it’s usually not the system that’s wrong—it’s the combination or application that isn’t yet optimal. You don’t have to guess. We’ll stay by your side.
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