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Rose Toner - Basic Care

Rose Toner - Basic Care

  • Rebalances the pH after cleansing and supports the acid mantle

  • Soothes, hydrates and provides antimicrobial protection for a calmer, clearer complexion

  • Antioxidant cell protection against oxidative stress as a major factor in premature skin aging

  • Optimally prepares the skin for Fluid, Oil and Booster and improves the absorption of active ingredients

Regular price 30,00€
Regular price Sale price 30,00€
Unit price 300,00€  per  l
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Waterless Beauty
PeTA approved
Dermatologically tested
Vegan & with organic ingredients
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Balancing & Antiox Rose Toner


Balancing, antioxidant toner as the second step of the Basic Care routine


The Balancing & Antiox Rose Toner is the performance step between cleansing and skincare. It restores the skin's balance after contact with water, stabilizes the acid mantle, and makes it noticeably more receptive to the subsequent steps in the Love it Pure skincare system.


The formulation is based on pure organic Damask rose hydrosol from Provence and has a balancing, moisturizing, and soothing effect. At the same time, it protects against oxidative stress—one of the main drivers of premature skin aging—with natural antioxidants.


The toner is optional. If you prefer a maximally minimalist skincare routine or are highly sensitive to rose hydrosol, you can omit it. For maximum results, however, it is a valuable addition because it optimally prepares the skin for active skincare products.

STEP 2

The toner

After cleansing, the skin's pH level is temporarily altered. During this phase, the skin works to stabilize its acid mantle once again. This is exactly where the toner comes in: it immediately restores the skin to a receptive, balanced baseline and stabilizes the acid mantle so the skin can reliably perform its protective and regenerative functions.

At the same time, it is a performance booster for the entire routine and an intelligent transition to active skincare. On slightly damp skin, moisture-based products like the Refreshing Face Fluid or the Lifting Booster can absorb better, and the subsequent active ingredients from boosters, fluids, and oils can also be absorbed more efficiently. The result is not "more skincare," but better skincare efficacy through a cleanly structured system sequence.

In short: The Rose Toner is the interface within the system. It turns cleansing and care into a seamless sequence, so your skin has to "do less work" and your routine can unfold its full potential.

Product reviews   (100+ reviews)

All reviews have been verified by buyers.

Refreshed
do not agreeagree
Products absorb better
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Well-tolerated
do not agreeagree
Relaxing
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Moisturizing
do not agreeagree
Clarifying
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The toner

Multifunctional, without leaving the system logic

In the Love it Pure System, the Rose Toner plays a clear role: it bridges the gap between cleansing and active ingredient care. It ensures that after cleansing, the skin gets "back on track" more quickly, reacts more stably, and can optimally absorb the subsequent active ingredients from the booster, fluid, and oil. This turns a routine into a well-considered sequence that builds up in a physiologically sensible way.

The Rose Toner is also a high-quality companion for use in between: as a refreshing spray, for setting make-up, or for dry, dull hair. But within the system, it remains one thing above all: the balance step, which makes the effect of the following care more precise.

  • Cleaning

    The cleanser is always the first, essential step in your skincare routine and, together with the 2-phase care, forms your solid framework around the active ingredient boosters and your consistent basic routine. A skin-friendly yet effective cleansing lays the foundation for an effective skincare routine.

    To the Cleanser 
  • Toner

    The Rose Toner is an optional catalyst for your skincare routine. It balances your skin's pH after contact with water, strengthens the acid mantle, and prepares your skin for the active ingredients that follow. If you prefer a very minimalist skincare routine, this step can be skipped.

    To the Rose Toner 
  • Booster

    The boosters are your personalized active ingredient add-on to your Basic Care. They activate and support the skin in a targeted, on-demand manner, in accordance with your personal aesthetic goals. By using high-dose active ingredients separately, we not only enable effective and targeted skincare, but also prevent reactions and over-treatment.

    To the boosters 
  • 2-Phase Care

    Our final skincare routine, consisting of Face Fluid and Face Oil, always flexibly adapts to your individual skin needs thanks to the 2-phase technology. You will never have to switch products again, but simply vary the dosage to keep your skin in perfect balance at all times. Covers your day, night, and eye care all year round and for life.

    For 2-phase care 
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From the Heart of the Capital

With experience, passion, and expertise

If you constantly have to start your skincare routine over again, your skin isn’t the problem—it’s the approach.

Over 15 years of experience in beauty salons, product development, and the cosmetics and pharmaceutical industries made one thing clear to founder Maya Neuwirth: skin is dynamic—traditional skincare concepts are not. Despite her extensive knowledge of active ingredients and access to countless brands, she found that there was no system that stabilized the skin over the long term rather than offering short-term fixes.

This insight led her to develop a new approach: skin-physiological, plant-based, high-performance formulations that combine modern science with millennia-old wisdom and a holistic view of skin health. By her side is Dr. Dennis Ivanovic, who brings a focus on longevity and healthy self-optimization.

This is how Love it Pure was born—not as just another product, but as a thoughtfully designed skincare system for long-term skin optimization.

The Love it Pure Principle

Skincare tailored to your skin type is a thing of the past

Skin types can only give you a rough idea at best – they don’t explain what your skin really needs. Your skin cannot be pigeonholed: it is as unique as your fingerprint and is constantly changing due to internal and external influences – hormones, stress, sleep, diet, weather, seasons, and life stages. That is why rigid categories and fixed formulations fall short. What works today may be too much tomorrow – or not enough.

That is why Love it Pure does not tailor skincare to skin types, but to what your skin needs right now.
Skin type + skin condition = skin needs.

This principle is the foundation of our skin-adaptive system: the structure of your routine remains constant, while its focus adapts. You don’t constantly switch products – you make adjustments within a clear framework.

This builds confidence instead of uncertainty.
Consistency instead of trial and error.
Long-term skin optimization instead of short-term effects.

Beautiful, but healthy.

Our Philosophy – Pure Beauty Principles

Love it Pure stands for uncompromising purity and maximum effectiveness. Our skin-physiologically compatible, plant-based, high-performance formulations are based on what skin can truly process – and consistently exclude questionable or potentially irritating ingredients. No fragrances. No unnecessary additives. No compromises on effectiveness.

We work with high-quality organic plant ingredients, a conscious waterless skincare concept, and evidence-based active ingredients at high concentrations – for visible results while ensuring maximum tolerance, even for very sensitive or allergy-prone skin.

All products are vegan, PETA-approved, dermatologically tested, and developed and produced in Germany under the highest quality standards. Sustainable packaging solutions and biodegradable shipping materials are a matter of course for us.

Love it Pure is more than skincare – it is conscious self-optimization. Good for your skin. Good for your body. Good for people, animals, and the environment.

Reviews

What our customers say

Reviews

4.5
Average
144
36
9
0
0

All reviews

189
of the last 12 months

Verified

Pleasant on the skin

Pleasant on the skin, refreshing, and not too overpowering in scent

Katrin R.

Verified

This fragrance 😍

I ordered the Rosé Toner as soon as it hit the market on Friday, and delivery was very fast! Since I only received the product yesterday, I cannot say anything about its effectiveness yet, but I really wanted to write a review because this scent blew me away. It cannot be compared to a typical rose water. The spray smells so incredibly good, and in a completely natural way. You can really tell the quality. I am already very happy to have purchased the Rosé Toner.

Maria H.

Verified

Really nice and refreshing

Great product. Very high quality; the scent is lovely and my skin feels instantly relaxed.

Kathrin

Verified

The perfect intermediate step after cleansing

Very comfortable on the skin, I always use it in the morning to prepare for applying cream.

U.W.

Verified

Pleasant on the skin

Pleasant on the skin, refreshing, and not too overpowering in scent

Katrin R.

Verified

This fragrance 😍

I ordered the Rosé Toner as soon as it hit the market on Friday, and delivery was very fast! Since I only received the product yesterday, I cannot say anything about its effectiveness yet, but I really wanted to write a review because this scent blew me away. It cannot be compared to a typical rose water. The spray smells so incredibly good, and in a completely natural way. You can really tell the quality. I am already very happy to have purchased the Rosé Toner.

Maria H.

Verified

Really nice and refreshing

Great product. Very high quality; the scent is lovely and my skin feels instantly relaxed.

Kathrin

Verified

The perfect intermediate step after cleansing

Very comfortable on the skin, I always use it in the morning to prepare for applying cream.

U.W.

Success guarantee: The system works – we’ll help you use it correctly

We’re here to guide you safely to your goal. Through a free online skin analysis, personalized support, and—if you choose—one-on-one skin coaching. If you haven’t yet reached where you want to be, we’ll adjust your routine free of charge. Because when results haven’t appeared yet, it’s usually not the system that’s wrong—it’s the combination or application that isn’t yet optimal. You don’t have to guess. We’ll stay by your side.

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Excellent with 4.8/5 stars
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OUR SUCCESS GUARANTEE