Cleanser - Basic Care

Thorough cleansing without drying out

Especially when skin is sensitive or easily thrown off balance, the first step of a skincare routine is all the more crucial: cleansing. The Gentle & Calming Cleanser is the first step in the Love it Pure skincare system. It gently yet reliably removes excess sebum, dirt particles, sunscreen, and even waterproof makeup – without drying out the skin or leaving it feeling tight. Furthermore, it prepares the skin to optimally absorb subsequent skincare products. The soap-free, pH skin-neutral, and microbiome-friendly formula respects the skin barrier and nourishes the skin during the cleansing process itself.

Zinc PCA, green tea extract, allantoin, and red algae support a clear skin feel – free from fragrance and essential oils.

The creamy emulsion transforms into a gentle foam when combined with water, delicately freeing the skin of excess sebum and dirt particles. Immediately after use, the skin feels soft and nourished – without any tightness.

Suitable for daily use in the morning and evening.

Aloe Vera Direct Juice
Aloe vera juice has a skin-soothing, cooling, and smoothing effect and promotes skin regeneration by stimulating the skin's own collagen production.
In addition to its intensely moisturizing properties, aloe vera direct juice is credited with anti-inflammatory, healing, antibacterial, antiviral, and antifungal effects. Due to its antiseptic properties, aloe vera direct juice has a positive effect on blemishes, inflammation, eczema, neurodermatitis, herpes, acne, or psoriasis and can provide relief from itching and allergic reactions.

Green Tea
Green tea leaf extract has an antioxidant effect, protects the skin from dehydration, stimulates blood circulation, and thus contributes to a more even complexion. The polyphenols and zinc it contains are anti-inflammatory and therefore well-suited for skin conditions such as acne and other skin blemishes. Soothes and relaxes the skin, promotes detox processes.

Zinc PCA

Zinc combined with pyrrolidone carboxylic acid (PCA). Pyrrolidone carboxylic acid is a natural component of the skin's NMF (Natural Moisturizing Factor). In combination with zinc, it acts against excessive sebum production and the acne bacterium, is moisturizing, and promotes elasticity. Zinc PCA ensures a clear and even complexion.

Red Algae
Originating from the Atlantic coast, red algae has a mineralizing and antioxidant effect on the skin. Due to its moisturizing effect, it is particularly beneficial for dry and stressed skin and can help with skin problems such as eczema. Through its antiviral and antimicrobial effects, red algae helps to regulate the skin's own microbiome. The firming effect of red algae also makes it a potent well-aging active ingredient with a lifting effect. It improves skin tone and firms the skin by stimulating collagen and elastin synthesis.

Allantoin
is a natural substance found in comfrey, wheat germ, and black salsify, for example. Allantoin exerts its effect as a dermatological keratolytic by removing dead skin cells on the surface and stimulating the growth of epithelial cells in deeper skin layers. This stimulation of cell division ultimately promotes the regeneration of the upper skin layer, which has a positive effect on skin aging and can minimize fine lines and wrinkles. Allantoin supports the skin's healing processes and has a skin-soothing and skin-smoothing effect. Allantoin has penetration-enhancing properties. This allows other active ingredients to reach deeper skin layers, thereby optimizing their effect. In addition, allantoin reduces sebum production and thus works against blackheads and blemishes. It is skin-soothing and relieves redness as well as itching, provides moisture, promotes wound healing and cell regeneration, smooths the skin, binds free radicals, and has an antioxidant effect.

Low-dose amino acid and sugar surfactants offer the gentlest form of skin cleansing.

INCI:

Aloe Barbadensis Leaf Juice*, Dicaprylyl Ether, Aqua, Coco-Glucoside, Pentylene Glycol, Propanediol, Pectin, Disodium Cocoyl Glutamate, Camellia Sinensis Leaf Extract*, Zinc PCA, Tocopherol, Allantoin, Xanthan Gum, Sodium Steaoryl Glutamate, Sodium Cocoyl Glutamate, Glyceryl Caprylate, Chondrus Crispus Powder*, Sodium Phytate.
* from certified organic farming

German designation:

Organic aloe vera direct juice, dicaprylyl ether (light, skin-smoothing conditioning oil), water, coco-glucoside (mild sugar surfactant for gentle cleansing), pentylene glycol (moisturizer, supports product stability), propanediol (humectant, improves active ingredient distribution), pectin, disodium cocoyl glutamate (very mild amino acid surfactant, cleanses without causing excessive dryness), organic green tea extract, zinc PCA, tocopherol, allantoin, xanthan gum, sodium stearoyl glutamate, sodium cocoyl glutamate (mild amino acid surfactant for gentle cleansing), glyceryl caprylate, organic Chondrus crispus powder (red algae), sodium phytate

For daily facial cleansing, emulsify the product between moistened palms into a gentle, creamy lather. Apply to the face, neck, and décolleté and massage in with circular motions. Then rinse off with lukewarm water.

The Gentle & Calming Cleanser, together with the Refreshing Face Fluid and the Day & Night Face Oil, forms the basic routine for the daily skincare of all skin types. By varying the proportions of Face Fluid and Face Oil, you can optimally adapt your skincare routine to your individual skin type. For targeted optimization of your complexion, supplement the Basic Care routine according to your skin's needs with the Love it Pure Boosters.

Thanks to its special and mild formulation, the Gentle & Calming Cleanser is suitable for cleansing all skin types at any age.

The cleanser is intended for anyone wanting to consistently use the Love it Pure skincare system – especially if the
skin reacts quickly to conventional cleansing products with dryness, tightness, or irritation. The cleanser is crucial for ensuring that subsequent skincare products can be optimally absorbed. It forms the basis of the Love it Pure skincare system together with the 2-Phase Care.

Also suitable for very sensitive or allergy-prone skin.

Consistency: Creamy cleansing emulsion

Color: Beige

Scent: Light, fresh natural scent of the ingredients (fragrance-free)

Dermatologically tested. Free from fragrances, dyes, additives, and fillers.

Developed & produced in Germany according to our Love it Pure Pure Beauty Standards.

We avoid the use of allergens and ingredients that can irritate the skin.

Replaces:

Make-up remover

Micellar water

Double cleansing

Soothing, microbiome-friendly, and skin-protecting facial cleanser, suitable even for sensitive and dry skin.

A thorough yet gentle cleansing should always precede an effective skincare routine. This is the only way to ensure that subsequent active ingredients can be optimally absorbed and take effect.

The Gentle & Calming Cleanser cleanses your skin gently, reliably, and in a way that is microbiome-, pH-, and barrier-friendly without drying it out.

It nourishes the skin during cleansing, provides moisture, and preserves the skin's own protective mechanisms. Anti-inflammatory active ingredients actively counteract impurities.