10% off today when you buy 3 products
Add 3 items of your choice from the shop to your cart and get 10% off. Use the discount code: BUY3

The Radiant Glow & Even Skin Tone Vitamin C Booster is the high-concentration add-on to your Love it Pure Basic Care when your skin needs an even complexion, radiance, and increased firmness. The fragrance-free active ingredient formula with 15% Vitamin C, alpha-arbutin, and ferulic acid specifically targets hyperpigmentation, UV-induced dark spots, and post-inflammatory discoloration. At the same time, the booster supports collagen synthesis for a smoother, firmer-looking complexion and instantly gives dull skin new radiance. The powerful antioxidant combination of Vitamin C and astaxanthin provides intensive protection against oxidative stress, one of the main drivers of premature skin aging.
The result: a more even skin tone, immediate radiance, and a firmer skin structure through support of collagen synthesis.
Tetrahexyldecyl Ascorbate - 15% Vitamin C Derivative
Vitamin C is one of the most thoroughly researched skincare ingredients, with its positive effects demonstrated in numerous studies. Tetrahexyldecyl Ascorbate is a promising derivative of vitamin C, also known as ascorbic acid. This lipid derivative offers impressive benefits and promising effects in skincare. The high concentration of 15% Tetrahexyldecyl Ascorbate enables effective skincare to reduce dark spots and actively prevent pigment shifts. This concentration, combined with the choice of a stable vitamin C derivative, provides a balanced blend of efficacy and tolerability, allowing even sensitive skin conditions to benefit from the advantages of this active ingredient. Tetrahexyldecyl Ascorbate proves to be significantly more effective and better tolerated than conventional ascorbic acid. This is due to its higher stability, lipid solubility, and lower potential for irritation. Its more stable nature allows for longer efficacy and better preservation of its antioxidant properties. Due to its lipid solubility, Tetrahexyldecyl Ascorbate penetrates the skin barrier more efficiently and reaches deeper skin layers. Furthermore, it is better tolerated by sensitive skin types as it causes less irritation. Studies confirm that it protects the skin from UV damage and environmental stressors by neutralizing free radicals as an antioxidant. Additionally, it has been proven effective in reducing hyperpigmentation and evening out skin tone. It also promotes collagen production, leading to firmer skin and improved elasticity. Alpha-Arbutin:
Alpha-Arbutin
is a skin-brightening active ingredient used in cosmetic products to improve skin texture and achieve a more even complexion. Alpha-Arbutin is a derivative of hydroquinone and a molecule found in various plants of the Ericaceae family. For instance, it can be found in the leaves of bearberry, blueberry, heather, and cranberry. As a skincare ingredient, alpha-arbutin is used in products for skin brightening and the reduction of dark spots. Unlike hydroquinone, arbutin possesses the same depigmenting properties but is better tolerated. Alpha-arbutin works by inhibiting melanin synthesis in the skin. This occurs through the blockade of tyrosinase activity, a key enzyme in the melanin formation process. By inhibiting melanin production, the development of dark spots on the skin is prevented. Through the inhibition of melanin synthesis, existing dark spots can fade, and the formation of new spots is prevented. Alpha-arbutin is therefore particularly effective in treating acne marks and other unwanted skin blemishes, promoting a healthy and even complexion by brightening the skin and softening spots. Regular use can help maintain an even skin tone. Alpha-arbutin is a gentle ingredient suitable for all skin types. It gives the skin a soft feel without causing irritation or side effects.
Ferulic Acid
Ferulic acid, also known as 4-hydroxy-3-methoxycinnamic acid, is a natural skincare ingredient found in various plants such as rice, dill, and wheat. The combination of ferulic acid and vitamin C in skincare shows promising results in fighting hyperpigmentation and dark spots, as they act synergistically to brighten the skin and reduce discoloration. Furthermore, the combination of ferulic acid with vitamin C increases effectiveness in combating wrinkles and other visible signs of skin aging. It also enhances the stability of vitamin C. Ferulic acid acts as a powerful natural antioxidant by neutralizing free radicals that can cause premature skin aging and skin damage. As a result, it protects the skin from harmful influences and slows down the aging process. This makes it particularly valuable for skin health. The use of ferulic acid in skincare is especially suitable for sensitive and delicate skin types, as it exhibits antimicrobial properties that inhibit the growth of microorganisms such as bacteria and fungi. This contributes to soothing the skin and providing anti-inflammatory relief for skin irritation. In summary, ferulic acid is a promising skincare ingredient that positively influences the health and appearance of the skin thanks to its antimicrobial and antioxidant properties. Additionally, it contributes to the repair of UV-induced skin damage while increasing the elasticity and firmness of the skin.
Prunus Domestica Seed Oil - Plum Kernel Oil
Plum kernel oil is a valuable natural product that is increasingly gaining recognition as an effective skincare agent. This precious oil is extracted from the kernels of plums and is characterized by its rich composition of essential fatty acids, antioxidants, and vitamins. Plum kernel oil contains vitamins A and K, which promote skin regeneration. It can help reduce scars, sun damage, and age spots. It is also rich in unsaturated fatty acids. This helps to soothe dry and rough skin, make it smoother, and reduce fine lines caused by dryness. The vitamin E and other antioxidants contained within protect the skin from the harmful effects of free radicals. This can contribute to slowing down the aging process of the skin and reducing wrinkles. The anti-inflammatory properties of the oil make it ideal for sensitive or irritated skin. It can alleviate redness and skin irritation and, compared to heavy, greasy oils, it absorbs quickly into the skin without leaving a sticky feeling. Plum kernel oil also gives the product its delicate sweet scent, reminiscent of marzipan.
Prunus Armeniaca Kernel Oil - Apricot Kernel Oil
Apricot kernel oil is a popular and versatile natural product. It is obtained from the kernels of the apricot and is characterized by its rich nutrients and health-promoting properties. This oil is particularly rich in vitamin E, which acts as an antioxidant. Antioxidants protect the skin from the harmful effects of free radicals, which can cause signs of premature aging. Consequently, apricot kernel oil helps to keep the skin young and radiant. Furthermore, apricot kernel oil contains a high concentration of essential fatty acids, particularly omega-6 fatty acids, which strengthen the skin's barrier function. This helps to protect the skin from moisture loss and keep it supple. Apricot kernel oil has a soothing effect on the skin by providing it with essential nutrients, protecting it from environmental influences, and contributing to healthy, radiant skin. Punica
Granatum Seed Oil - Pomegranate Seed Oil
Pomegranate seed oil is a highly valued skincare ingredient that has been used for centuries in cosmetics and traditional medicine. This precious oil is extracted from the seeds of the pomegranate fruit and is rich in nutrients, antioxidants, and essential fatty acids, which have a multitude of positive effects on the skin. The effect of pomegranate seed oil on the skin is versatile and impressive. The contained antioxidants, such as vitamin C and polyphenols, protect the skin from harmful free radicals that can cause premature aging. The oil promotes cell renewal and supports collagen production, leading to firmer, smoother skin. Pomegranate seed oil is also known for its anti-inflammatory properties. It can help in soothing skin irritation, redness, and acne. Additionally, it helps to strengthen the skin barrier, which keeps the skin supple and well-hydrated.
Haematococcus Pluvialis Extract - Astaxanthin
Astaxanthin is one of the most powerful natural antioxidants currently known. It is many times stronger than vitamin C and has a far higher antioxidant capacity than many other well-known antioxidants such as vitamin E or beta-carotene. What makes astaxanthin particularly effective is its unique chemical structure, which allows it to effectively neutralize free radicals in cell membranes and other cellular components. It can act in both fat-soluble and water-soluble parts of the cell, which increases its efficacy compared to other antioxidants. This carotenoid is derived from microalgae and has an amazing effect on skin health. One of the most notable properties of astaxanthin is its ability to protect the skin from the harmful effects of free radicals. These aggressive molecules are significantly involved in premature skin aging and can be triggered by environmental stressors such as UV radiation and pollution. Astaxanthin acts as a powerful defense agent here and helps to protect the skin from damage. Additionally, astaxanthin has an anti-inflammatory effect, which helps to reduce redness and skin irritation. It can also strengthen the skin's natural moisture barrier, leading to smoother and more hydrated skin. Overall, the use of astaxanthin can help to protect the skin, slow down signs of skin aging, and promote a radiant complexion. Furthermore, astaxanthin from the blood rain alga has an intense red coloration, which, among other things, gives the Vitamin C Booster its complexion-optimizing hue.
INCI
Aloe Barbadensis (Aloe Vera) Leaf Juice *, Tetrahexyldecyl Ascorbate (Vit. C Derivative), Squalane (Phytosqualane)*, Pentylene Glycol, Prunus Domestica Seed (Plum) Oil *, Sodium Stearoyl Lactylate, Alpha-Arbutin, Prunus Armeniaca Kernel (Apricot) Oil *, Punica Granatum Seed (Pomegranate) Oil*, Xanthan Gum, Ferulic Acid, Citric Acid, Tapioca Starch, Algin, Simmondsia Chinensis (Jojoba) Seed Oil*, Haematococcus Pluvialis Extract (Astaxanthin), Tocopherol, Helianthus Annuus Seed (Sunflower) Oil* , Lecithin.
*from certified organic farming
German Name:
Organic Aloe Vera direct juice, Vitamin C derivative, organic plant-based squalane, pentylene glycol, organic plum kernel oil, sodium stearoyl lactylate, alpha-arbutin, organic apricot kernel oil, organic pomegranate seed oil, xanthan gum, ferulic acid, citric acid, tapioca starch, algin, organic jojoba oil, astaxanthin (algae extract), tocopherol, organic sunflower seed oil, lecithin
The Vitamin C Booster is the add-on to your Basic Care if your skin needs an even complexion, radiance, and firmness. You can integrate it into your existing routine without changing products. After cleansing and toning, apply the booster, followed by your 2-phase care: The Refreshing Face Fluid provides the skin with moisture and supports regeneration, while the Day & Night Face Oil strengthens the barrier, reduces moisture loss, and optimizes the absorption of active ingredients.
This active ingredient booster is excellent for your morning skincare routine and, when combined with a sun protection product, helps prevent light-induced skin aging.
The Vitamin C Booster specifically complements the Love it Pure Basic Care for hyperpigmentation, dark spots, UV-related discoloration, and an uneven skin tone. It is particularly suitable for skin prone to pigment disorders or pigment shifts, as well as for post-inflammatory hyperpigmentation, for example after blemishes have cleared.
At the same time, it is ideal for mature, dull, lackluster, or sun-damaged skin and for loss of elasticity. The powerful antioxidant combination protects against oxidative stress, a key driver of premature skin aging, while vitamin C stimulates collagen synthesis, thereby contributing to increased firmness, renewed radiance, and a fresher, clearer-looking complexion.
Consistency: creamy serum
Color: yellow/orange
Scent: intense natural scent of vitamin C and cold-pressed pomegranate seed oil, tart floral, free from perfume and essential oils
Dermatologically tested. Free from fragrances, dyes, additives, and fillers.
Developed & produced in Germany according to our Love it Pure Pure Beauty Standards.
We avoid the use of allergens and ingredients that can irritate the skin.
With Love it Pure AddOns, we enable you to add a highly effective, individual, and targeted supplement to your daily Love it Pure Basic Care routine. With these active ingredient boosters, you can better adapt your daily skincare routine to your skin's needs, its current condition, and your personal skincare goals.
Gives tired and dull skin immediate radiance, evens out skin tone, and stimulates collagen synthesis for a firm and tightened skin structure. The unique Better Aging Complex protects against environmental stressors and premature skin aging with premium antioxidants. Signs of UV-induced skin damage, such as pigment spots, are reduced. The development of skin discoloration caused by inflammation, excessive melanin production, and irregular pigmentation is prevented by the combination of vitamin C, alpha-arbutin, and ferulic acid. The result is an even complexion and optimized radiance. Synergistic effects between the active ingredients support the anti-inflammatory and photoprotective properties of vitamins C and E. As one of the strongest natural antioxidants, astaxanthin from the haematococcus pluvialis algae effectively contributes to cell protection.
STEP 3
Love it Pure Boosters are highly concentrated, targeted active ingredient complexes and the add-on to your Basic Care. They customize your routine without changing it. The structure remains constant; you simply align the effect with your current skin needs.
Apply your booster after cleansing. This is followed by the Refreshing Face Fluid, which replenishes moisture, soothes, and supports regeneration. The Day & Night Face Oil completes the process, strengthening the barrier, reducing moisture loss, and supporting the absorption of the active ingredients.
Unlike rigid formulations with fixed, integrated active ingredient mixes, the boosters allow you to achieve a precise, needs-based alignment. Each booster is synergistically coordinated with the Basic Care, highly effective, and at the same time designed so that you do not overwhelm your skin. Maximum effect, clear structure, no active ingredient chaos.
All reviews have been verified by buyers.
The boosters
Hyperpigmentation often manifests as pigment spots, darker patches of skin, or an overall uneven skin tone. Common triggers include UV exposure and inflammatory processes, such as those following blemishes. At the same time, oxidative stress accelerates skin aging. Collagen fibers are weakened over time, leading to a loss of structure, reduced elasticity, and skin that appears less firm and defined.
The formulation follows a clear active ingredient logic. 15% Vitamin C in the form of Tetrahexyldecyl Ascorbate is a stable, lipophilic Vitamin C derivative. Unlike many classic Vitamin C serums based on pure ascorbic acid, this form is particularly stable and can transport Vitamin C directly into the skin instead of losing its potency within the formulation itself. This makes the booster reliable in its effect and gentle on the skin, especially when sensitive skin reacts with irritation to highly acidic ascorbic acid formulations.
For maximum antioxidant performance, Love it Pure combines Vitamin C with Astaxanthin. This powerful antioxidant combination supports the skin in dealing with oxidative stress and environmental factors that contribute to premature skin aging. At the same time, Vitamin C stimulates collagen synthesis and visibly supports greater firmness and elasticity.
A targeted triple complex of Vitamin C, Ferulic Acid, and Alpha-Arbutin works against hyperpigmentation. It is designed to visibly fade pigment spots, prevent new discoloration, and make the complexion appear more even, even in the case of discoloration following inflammation.
Precisely tuned to the Basic Care, this creates targeted efficacy within a system, without ingredient chaos and without overloading the skin.
From the Heart of the Capital
If you constantly have to start your skincare routine over again, your skin isn’t the problem—it’s the approach.
Over 15 years of experience in beauty salons, product development, and the cosmetics and pharmaceutical industries made one thing clear to founder Maya Neuwirth: skin is dynamic—traditional skincare concepts are not. Despite her extensive knowledge of active ingredients and access to countless brands, she found that there was no system that stabilized the skin over the long term rather than offering short-term fixes.
This insight led her to develop a new approach: skin-physiological, plant-based, high-performance formulations that combine modern science with millennia-old wisdom and a holistic view of skin health. By her side is Dr. Dennis Ivanovic, who brings a focus on longevity and healthy self-optimization.
This is how Love it Pure was born—not as just another product, but as a thoughtfully designed skincare system for long-term skin optimization.
The Love it Pure Principle
Skin types can only give you a rough idea at best – they don’t explain what your skin really needs. Your skin cannot be pigeonholed: it is as unique as your fingerprint and is constantly changing due to internal and external influences – hormones, stress, sleep, diet, weather, seasons, and life stages. That is why rigid categories and fixed formulations fall short. What works today may be too much tomorrow – or not enough.
That is why Love it Pure does not tailor skincare to skin types, but to what your skin needs right now.
Skin type + skin condition = skin needs.
This principle is the foundation of our skin-adaptive system: the structure of your routine remains constant, while its focus adapts. You don’t constantly switch products – you make adjustments within a clear framework.
This builds confidence instead of uncertainty.
Consistency instead of trial and error.
Long-term skin optimization instead of short-term effects.
Beautiful, but healthy.
Love it Pure stands for uncompromising purity and maximum effectiveness. Our skin-physiologically compatible, plant-based, high-performance formulations are based on what skin can truly process – and consistently exclude questionable or potentially irritating ingredients. No fragrances. No unnecessary additives. No compromises on effectiveness.
We work with high-quality organic plant ingredients, a conscious waterless skincare concept, and evidence-based active ingredients at high concentrations – for visible results while ensuring maximum tolerance, even for very sensitive or allergy-prone skin.
All products are vegan, PETA-approved, dermatologically tested, and developed and produced in Germany under the highest quality standards. Sustainable packaging solutions and biodegradable shipping materials are a matter of course for us.
Love it Pure is more than skincare – it is conscious self-optimization. Good for your skin. Good for your body. Good for people, animals, and the environment.
Reviews
Verified
Skin looks refreshed
Ute Wellert-Thiel
Verified
I have been using the Vitamin C serum daily for over a month and I am thrilled. My dark spots have faded, my skin tone is much more even, and my skin is glowing. I wouldn't have believed that I could achieve such an effect with the serum.
Nadine K.
Verified
I incorporated the Vitamin C Booster together with the Barrier Booster into my basic skincare routine because my skin was dry, rough, and dull at the same time. On top of that, I had stubborn acne marks that just wouldn't fade. After just a few weeks, my skin looked significantly more balanced. The Barrier Booster noticeably soothed and strengthened my skin; dryness and rough patches have disappeared. In combination with the Vitamin C Booster, I have finally regained my radiance. My complexion looks more even and my acne marks have visibly lightened.
What really convinced me: no irritation, no burning
Janina
Verified
The dosage is very easy with the pipette and also helps to apply more to particularly affected areas. After 4 weeks of regular use, the skin on my face has an even skin tone. A reduction in pore size has also occurred. A nice add-on.
Antonio Bela
Verified
Skin looks refreshed
Ute Wellert-Thiel
Verified
I have been using the Vitamin C serum daily for over a month and I am thrilled. My dark spots have faded, my skin tone is much more even, and my skin is glowing. I wouldn't have believed that I could achieve such an effect with the serum.
Nadine K.
Verified
I incorporated the Vitamin C Booster together with the Barrier Booster into my basic skincare routine because my skin was dry, rough, and dull at the same time. On top of that, I had stubborn acne marks that just wouldn't fade. After just a few weeks, my skin looked significantly more balanced. The Barrier Booster noticeably soothed and strengthened my skin; dryness and rough patches have disappeared. In combination with the Vitamin C Booster, I have finally regained my radiance. My complexion looks more even and my acne marks have visibly lightened.
What really convinced me: no irritation, no burning
Janina
Verified
The dosage is very easy with the pipette and also helps to apply more to particularly affected areas. After 4 weeks of regular use, the skin on my face has an even skin tone. A reduction in pore size has also occurred. A nice add-on.
Antonio Bela
@loveitpure
We’re here to guide you safely to your goal. Through a free online skin analysis, personalized support, and—if you choose—one-on-one skin coaching. If you haven’t yet reached where you want to be, we’ll adjust your routine free of charge. Because when results haven’t appeared yet, it’s usually not the system that’s wrong—it’s the combination or application that isn’t yet optimal. You don’t have to guess. We’ll stay by your side.
Learn more