Persönliche Hautberatung mit Hautpflegeexpertin Nadine

Persönliche Hautberatung mit Hautpflegeexpertin Nadine

  • Cleanses effectively without drying out the skin – reliably removes even waterproof makeup and sunscreen in just one step

  • Also suitable for sensitive, reaction-prone skin – cares for skin while cleansing, without leaving it feeling tight

  • Respects the skin barrier and skin microbiome

  • First and essential step in the Love it Pure skincare system – optimally prepares the skin for the skincare steps that follow

Regular price 39,00€
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Free shipping within Germany on orders over €100.
Climate-neutral shipping
Waterless Beauty
PETA approved
Dermatologically tested
Vegan & made with organic ingredients

Verified purchase

"Fast shipping and absolutely satisfied with the Persönliche Hautberatung mit Hautpflegeexpertin Nadine!"

Marcel, two days ago

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The Firming & Revitalizing Cryo Set combines lymphatic massage with our highly concentrated
Firming & Revitalizing Cryo Elixir in an innovative cryotherapy treatment. It counteracts swelling and
water retention, defines contours, and makes the skin appear visibly
smoother and firmer – on both the face and body.

It stimulates collagen synthesis and strengthens
the skin’s microstructure. It helps define contours on the face and
body, tightens and firms the tissue, and can have a positive effect on the
appearance of cellulite. The skin looks smoother, wrinkles
appear reduced, and the complexion looks more vibrant, fresher, and more radiant. At the same time,
the treatment intensely hydrates the skin and is suitable as a
preventive anti-aging step. It can replace your active serum
in your routine.

Clinically confirmed after 28 days: 38%
reduction in the appearance of cellulite* and a 35% increase in
skin hydration*. 96.55% of users confirm visibly and noticeably
improved firmness, while 86.21%* report a visible slimming effect*.

  • Immediate effect and
    long-term results
    : Cryotherapy stimulates circulation,
    minimizes swelling, and stimulates collagen production – for an
    immediate lifting effect and long-lasting, defined contours.
  • Skin Longevity: The special
    active ingredient formula promotes collagen synthesis and supports preventive
    anti-aging.
  • Easy to use: Ideal for
    daily use or as a highlight in your skincare routine before
    special events – for visible results in just a few minutes.

STEP 1

The cleaning

Cleansing is more than just the first step of the Love it Pure skincare system: it determines how well the skin can absorb the subsequent care and active ingredients, or whether your skincare products are merely doing daily damage control.

Many products cleanse too aggressively, damaging the skin barrier and thus impairing its important protective function. The skin then often reacts with a feeling of tightness, dryness, irritation, increased sensitivity, or blemishes. Skincare then quickly becomes a daily repair job, because the skin is constantly trying to regenerate and rebuild the barrier, only for this stable foundation to be stripped away again by overly aggressive cleansing. As a result, the skin remains in a constant state of alarm, becoming sensitive and reactive, and skincare ingredients cannot exert their full effect because the barrier is not intact and the skin's balance is disrupted.

The Gentle & Calming Cleanser has been formulated to cleanse thoroughly without disrupting the skin barrier. It reliably removes dirt, excess sebum, sunscreen, and makeup, while remaining soap-free, pH-skin neutral, microbiome-friendly, and optimally preparing the skin to absorb the subsequent skincare products.

Product reviews   (100+ reviews)

All reviews have been verified by buyers.

Gently cleanses
do not agreeagree
Removes makeup thoroughly
do not agreeagree
Does not sting the eyes
do not agreeagree
No feeling of tension
do not agreeagree
Very good tolerability
do not agreeagree
Very economical
do not agreeagree

The Basic Care

Your daily basic routine

Together with the 2-Phase Care, the Cleanser forms the Basic Care: your daily basic routine and entry into the Love it Pure skincare system. This 3-step routine always remains as a long-term basis and adapts optimally to the needs of your skin in every situation through the innovative 2-Phase technology of our care products. What is otherwise permanently combined in a rigid formulation of a face cream, we divide into two phases: The Face Fluid (moisture phase) & the Face Oil (lipid phase) so you can always control the richness of your day and night care yourself without ever having to change the product again. These 3 products work hand in hand to restore your optimal skin balance and strengthen your skin barrier.

  • Cleaning

    The cleanser is always the first, essential step in your skincare routine and, together with the 2-phase care, forms your solid framework around the active ingredient boosters and your consistent basic routine. A skin-friendly yet effective cleansing lays the foundation for an effective skincare routine.

    To the Cleanser 
  • Toner

    The Rose Toner is an optional catalyst for your skincare routine. It balances your skin's pH after contact with water, strengthens the acid mantle, and prepares your skin for the active ingredients that follow. If you prefer a very minimalist skincare routine, this step can be skipped.

    To the Rose Toner 
  • Booster

    The boosters are your personalized active ingredient add-on to your Basic Care. They activate and support the skin in a targeted, on-demand manner, in accordance with your personal aesthetic goals. By using high-dose active ingredients separately, we not only enable effective and targeted skincare, but also prevent reactions and over-treatment.

    To the boosters 
  • 2-Phase Care

    Our final skincare routine, consisting of Face Fluid and Face Oil, always flexibly adapts to your individual skin needs thanks to the 2-phase technology. You will never have to switch products again, but simply vary the dosage to keep your skin in perfect balance at all times. Covers your day, night, and eye care all year round and for life.

    For 2-phase care 

From the Heart of the Capital

With experience, passion, and expertise

If you constantly have to start your skincare routine over again, your skin isn’t the problem—it’s the approach.

Over 15 years of experience in beauty salons, product development, and the cosmetics and pharmaceutical industries made one thing clear to founder Maya Neuwirth: skin is dynamic—traditional skincare concepts are not. Despite her extensive knowledge of active ingredients and access to countless brands, she found that there was no system that stabilized the skin over the long term rather than offering short-term fixes.

This insight led her to develop a new approach: skin-physiological, plant-based, high-performance formulations that combine modern science with millennia-old wisdom and a holistic view of skin health. By her side is Dr. Dennis Ivanovic, who brings a focus on longevity and healthy self-optimization.

This is how Love it Pure was born—not as just another product, but as a thoughtfully designed skincare system for long-term skin optimization.

The Love it Pure Principle

Skincare tailored to your skin type is a thing of the past

Skin types can only give you a rough idea at best – they don’t explain what your skin really needs. Your skin cannot be pigeonholed: it is as unique as your fingerprint and is constantly changing due to internal and external influences – hormones, stress, sleep, diet, weather, seasons, and life stages. That is why rigid categories and fixed formulations fall short. What works today may be too much tomorrow – or not enough.

That is why Love it Pure does not tailor skincare to skin types, but to what your skin needs right now.
Skin type + skin condition = skin needs.

This principle is the foundation of our skin-adaptive system: the structure of your routine remains constant, while its focus adapts. You don’t constantly switch products – you make adjustments within a clear framework.

This builds confidence instead of uncertainty.
Consistency instead of trial and error.
Long-term skin optimization instead of short-term effects.

Beautiful, but healthy.

Our Philosophy – Pure Beauty Principles

Love it Pure stands for uncompromising purity and maximum effectiveness. Our skin-physiologically compatible, plant-based, high-performance formulations are based on what skin can truly process – and consistently exclude questionable or potentially irritating ingredients. No fragrances. No unnecessary additives. No compromises on effectiveness.

We work with high-quality organic plant ingredients, a conscious waterless skincare concept, and evidence-based active ingredients at high concentrations – for visible results while ensuring maximum tolerance, even for very sensitive or allergy-prone skin.

All products are vegan, PETA-approved, dermatologically tested, and developed and produced in Germany under the highest quality standards. Sustainable packaging solutions and biodegradable shipping materials are a matter of course for us.

Love it Pure is more than skincare – it is conscious self-optimization. Good for your skin. Good for your body. Good for people, animals, and the environment.

Reviews

What our customers say

Reviews

4.5
Average
325
77
17
9
0

All reviews

428
of the last 12 months

Verified

Best facial cleansing I've had so far

I hesitated at first to buy the Love it pure Cleanser because I had always used cleansing foams until then. It was the best decision to buy it and I can't live without it anymore. The very light, creamy-foamy consistency is very pleasant, the skin feels clean but pleasantly cared for and I no longer feel any tightness at all after cleansing. I also feel that my skin looks plumper and more radiant since I started using the Love it pure cleanser.

Johanna

Verified

Perfect makeup remover

The cleanser really cleanses the skin perfectly. The skin is so clean, even without double cleansing. When I apply the toner afterwards and wipe over my face with a cotton pad, no makeup residue can be seen. And that after cleansing just once. This was always the case when I used other facial cleansing products. I am thrilled.

Karina

Verified

The best cleaning product

From my own experience, I can now say that it is worth investing in a good cleansing product. My skin has done a complete 180 and has become so much better since I started using everything from the Love it Pure series. I am so glad that I also bought the Cleanser now. Not only does it cleanse thoroughly and still leave the skin feeling cared for and totally supple without feeling tight, but my complexion has also become much better, clearer and more radiant. I no longer need an extra makeup remover, I even remove my mascara with the Cleanser and everything washes off very easily without leaving a film on the eyes or stinging. The fact that the product is more creamy and does not foam as much took some getting used to at first, because I had always used a foam or gel before, but now that I see how good it is for my skin, I would never use anything else again.

Laura

Verified

Amazing difference

I didn't think cleansing made such a difference. I've been using drugstore cleansing products until now, but I've also been using the fluid and oil from love it pure for a year. I've been very happy with my skin since then. Now I've also gotten the cleanser and the results are amazing. My skin has become much more radiant and soft again and doesn't feel dry at all after washing.

Juliane M.

Verified

Best facial cleansing I've had so far

I hesitated at first to buy the Love it pure Cleanser because I had always used cleansing foams until then. It was the best decision to buy it and I can't live without it anymore. The very light, creamy-foamy consistency is very pleasant, the skin feels clean but pleasantly cared for and I no longer feel any tightness at all after cleansing. I also feel that my skin looks plumper and more radiant since I started using the Love it pure cleanser.

Johanna

Verified

Perfect makeup remover

The cleanser really cleanses the skin perfectly. The skin is so clean, even without double cleansing. When I apply the toner afterwards and wipe over my face with a cotton pad, no makeup residue can be seen. And that after cleansing just once. This was always the case when I used other facial cleansing products. I am thrilled.

Karina

Verified

The best cleaning product

From my own experience, I can now say that it is worth investing in a good cleansing product. My skin has done a complete 180 and has become so much better since I started using everything from the Love it Pure series. I am so glad that I also bought the Cleanser now. Not only does it cleanse thoroughly and still leave the skin feeling cared for and totally supple without feeling tight, but my complexion has also become much better, clearer and more radiant. I no longer need an extra makeup remover, I even remove my mascara with the Cleanser and everything washes off very easily without leaving a film on the eyes or stinging. The fact that the product is more creamy and does not foam as much took some getting used to at first, because I had always used a foam or gel before, but now that I see how good it is for my skin, I would never use anything else again.

Laura

Verified

Amazing difference

I didn't think cleansing made such a difference. I've been using drugstore cleansing products until now, but I've also been using the fluid and oil from love it pure for a year. I've been very happy with my skin since then. Now I've also gotten the cleanser and the results are amazing. My skin has become much more radiant and soft again and doesn't feel dry at all after washing.

Juliane M.

Frequently Asked Questions

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Success guarantee: The system works – we’ll help you use it correctly

We’re here to guide you safely to your goal. Through a free online skin analysis, personalized support, and—if you choose—one-on-one skin coaching. If you haven’t yet reached where you want to be, we’ll adjust your routine free of charge. Because when results haven’t appeared yet, it’s usually not the system that’s wrong—it’s the combination or application that isn’t yet optimal. You don’t have to guess. We’ll stay by your side.

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