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The Firming & Revitalizing Cryo Set combines lymphatic massage with our highly concentrated
Firming & Revitalizing Cryo Elixir in an innovative cryotherapy treatment. It counteracts swelling and
water retention, defines contours, and makes the skin appear visibly
smoother and firmer – on both the face and body.
It stimulates collagen synthesis and strengthens
the skin’s microstructure. It helps define contours on the face and
body, tightens and firms the tissue, and can have a positive effect on the
appearance of cellulite. The skin looks smoother, wrinkles
appear reduced, and the complexion looks more vibrant, fresher, and more radiant. At the same time,
the treatment intensely hydrates the skin and is suitable as a
preventive anti-aging step. It can replace your active serum
in your routine.
Clinically confirmed after 28 days: 38%
reduction in the appearance of cellulite* and a 35% increase in
skin hydration*. 96.55% of users confirm visibly and noticeably
improved firmness, while 86.21%* report a visible slimming effect*.
Aloe Vera Juice
Aloe vera juice soothes, cools and smooths the skin and promotes skin regeneration by stimulating the skin’s own collagen production.
In addition to its intensely moisturizing properties, aloe vera juice is said to have anti-inflammatory, healing, antibacterial, antiviral and antifungal effects. Thanks to its antiseptic properties, aloe vera juice has a positive effect on blemishes, inflammation, eczema, atopic dermatitis, herpes, acne and psoriasis, and can provide relief from itching and allergic reactions.
Green Tea
Green tea leaf extract has antioxidant properties, protects the skin from drying out, stimulates circulation and thus helps promote a more even complexion. The polyphenols and zinc it contains have anti-inflammatory properties, making it well suited for skin conditions such as acne and other blemishes. It soothes and relaxes the skin and promotes detoxification processes.
Zinc PCA
Zinc combined with pyrrolidone carboxylic acid (PCA). Pyrrolidone carboxylic acid is a natural component of the skin’s NMF (Natural Moisturizing Factor). Combined with zinc, it helps counter excessive sebum production and the acne bacterium, while moisturizing the skin and promoting elasticity. Zinc PCA helps create a clear, even complexion.
Red Algae
Red algae from the Atlantic coast have a mineralizing and antioxidant effect on the skin. Thanks to their moisturizing properties, they are particularly beneficial for dry and stressed skin and may help with skin problems such as eczema. Through their antiviral and antimicrobial effects, red algae also help regulate the skin’s own microbiome. Their firming effect also makes red algae a potent well-aging ingredient with a lifting effect. They improve skin firmness and strengthen the skin by stimulating collagen and elastin synthesis.
Allantoin
is a natural substance found, for example, in comfrey, wheat germ and black salsify. Allantoin works as a dermal keratolytic, removing dead skin cells from the surface and stimulating the growth of epithelial cells in deeper layers of the skin. This stimulation of cell division ultimately promotes the formation of new upper skin layers, helping to counteract skin aging and minimize fine lines and wrinkles. Allantoin supports the skin’s healing processes and has a soothing and smoothing effect. Allantoin also enhances penetration, allowing other active ingredients to reach deeper layers of the skin and optimizing their effects. In addition, allantoin reduces sebum production, helping to prevent blackheads and blemishes. It soothes the skin and relieves redness and itching, moisturizes, promotes wound healing and cell regeneration, smooths the skin, binds free radicals and has an antioxidant effect.
Low concentrations of amino acid and sugar surfactants provide the gentlest form of skin cleansing.
Destress & Detox Cryo Elixir, 120ml:
Aqua, Pentylene Glycol, Aloe Barbadensis Leaf Juice*, Glycerin, Sodium
Hyaluronate, Camellia Sinensis Leaf Extract, Selaginella Lepidophylla
Extract, Tocopherol, Chlorophyllin-Copper Complex, Xanthan Gum, Sodium
Phytate, Ethylhexylglycerin, Maltodextrin, Citric Acid.
*from certified organic farming
Firming & Revitalizing Cryo Elixir, 120ml:
Aqua, Pentylene Glycol, Plankton Extract**, Tremella Fuciformis
Sporocarp Extract, Spirulina Platensis Extract, Trehalose, Tocopherol,
Nicotiana Benthamiana Hexapeptide-40 SH-Polypeptide-47, Glycerin, Sodium
Phytate, Xanthan Gum, Ethylhexylglycerin, Citric Acid, Maltodextrin,
Sodium Citrate.
** wild-harvested
Developed in accordance with the Love it Pure Beauty Principles. Efficacy backed by studies. Dermatologically tested. Vegan.
We avoid using allergens and ingredients that may irritate the skin.
Preparation
Fill the Cryo Ball with the Firming & Revitalizing Cryo Elixir, using the funnel to keep things clean. Place in the freezer for at least 6 hours, after which the Cryo Ball is ready to use.
How to use on the face
Cleanse your face with the Gentle & Calming Cleanser and pat dry. Gently roll the Cryo Ball over your forehead and cheeks and along your jawline, always moving from the center of your face outward. Focus on areas where you want to firm and define contours, such as the jawline or puffy eyes. Massage any Elixir left on your skin after use with your fingers; detailed massage instructions can be found in the booklet.
How to use on the body
After showering, apply the Elixir to the desired area (e.g., thighs, stomach, arms). Glide the Cryo Ball over your skin in long, even strokes, always following the direction of lymph flow. On more stubborn areas, such as the thighs, use circular motions as well.
After use
Massage in any excess Elixir completely. For best results, use regularly—ideally daily for long-term results, or before special occasions for an instant refreshing boost and glow. Place the Cryo Ball straight back in the freezer afterward so it’s always ready to use.
Recommended routine
Use in the morning to reduce puffiness and maintain a radiant complexion throughout the day.
Suitable for daily use as part of the Love it Pure skincare system. Using the Cryo Treatment replaces the active serum. It is also ideal before special occasions, when you want to reduce puffiness and water retention and make your skin look fresher, smoother and more defined in just a few minutes.
For use on the face or body. Suitable for all skin types and conditions.
Suitable for all skin types and conditions.
If you have a diagnosed skin condition such as acne, rosacea or couperose, we recommend consulting your dermatologist before using the Cryo Face & Body Treatment.
Consistency: creamy
Color: light blue or colorless / green (depending on the elixir)
Fragrance: neutral
Replaces: active ingredient serum / booster
Dermatologically tested. Free from fragrances, colorants, additives and fillers. Developed & produced in Germany in accordance with our Love it Pure Pure Beauty Standards.
We avoid the use of allergens and ingredients that may irritate the skin.
STUDY-BASED EFFECTIVENESS
* Instantly visible results thanks to the unique combination of cold therapy, lymphatic massage and highly effective elixirs.
* Stimulates collagen production to tighten and firm the skin—for a youthful glow.
* Activates detox processes and supports metabolism to break down waste products and cleanse the skin from within.
* A slimmer, firmer look—the slimming effect creates a more defined silhouette.
* Gives your skin radiance and vitality—you'll see a refined complexion in just a few minutes.
* Instantly reduces puffiness, dark circles and water retention.
* With regular use, visibly improves the appearance of cellulite.
STEP 1
Cleansing is more than just the first step of the Love it Pure skincare system: it determines how well the skin can absorb the subsequent care and active ingredients, or whether your skincare products are merely doing daily damage control.
Many products cleanse too aggressively, damaging the skin barrier and thus impairing its important protective function. The skin then often reacts with a feeling of tightness, dryness, irritation, increased sensitivity, or blemishes. Skincare then quickly becomes a daily repair job, because the skin is constantly trying to regenerate and rebuild the barrier, only for this stable foundation to be stripped away again by overly aggressive cleansing. As a result, the skin remains in a constant state of alarm, becoming sensitive and reactive, and skincare ingredients cannot exert their full effect because the barrier is not intact and the skin's balance is disrupted.
The Gentle & Calming Cleanser has been formulated to cleanse thoroughly without disrupting the skin barrier. It reliably removes dirt, excess sebum, sunscreen, and makeup, while remaining soap-free, pH-skin neutral, microbiome-friendly, and optimally preparing the skin to absorb the subsequent skincare products.
All reviews have been verified by buyers.
The Basic Care
Together with the 2-Phase Care, the Cleanser forms the Basic Care: your daily basic routine and entry into the Love it Pure skincare system. This 3-step routine always remains as a long-term basis and adapts optimally to the needs of your skin in every situation through the innovative 2-Phase technology of our care products. What is otherwise permanently combined in a rigid formulation of a face cream, we divide into two phases: The Face Fluid (moisture phase) & the Face Oil (lipid phase) so you can always control the richness of your day and night care yourself without ever having to change the product again. These 3 products work hand in hand to restore your optimal skin balance and strengthen your skin barrier.
The cleanser is always the first, essential step in your skincare routine and, together with the 2-phase care, forms your solid framework around the active ingredient boosters and your consistent basic routine. A skin-friendly yet effective cleansing lays the foundation for an effective skincare routine.
The Rose Toner is an optional catalyst for your skincare routine. It balances your skin's pH after contact with water, strengthens the acid mantle, and prepares your skin for the active ingredients that follow. If you prefer a very minimalist skincare routine, this step can be skipped.
The boosters are your personalized active ingredient add-on to your Basic Care. They activate and support the skin in a targeted, on-demand manner, in accordance with your personal aesthetic goals. By using high-dose active ingredients separately, we not only enable effective and targeted skincare, but also prevent reactions and over-treatment.
Our final skincare routine, consisting of Face Fluid and Face Oil, always flexibly adapts to your individual skin needs thanks to the 2-phase technology. You will never have to switch products again, but simply vary the dosage to keep your skin in perfect balance at all times. Covers your day, night, and eye care all year round and for life.
From the Heart of the Capital
If you constantly have to start your skincare routine over again, your skin isn’t the problem—it’s the approach.
Over 15 years of experience in beauty salons, product development, and the cosmetics and pharmaceutical industries made one thing clear to founder Maya Neuwirth: skin is dynamic—traditional skincare concepts are not. Despite her extensive knowledge of active ingredients and access to countless brands, she found that there was no system that stabilized the skin over the long term rather than offering short-term fixes.
This insight led her to develop a new approach: skin-physiological, plant-based, high-performance formulations that combine modern science with millennia-old wisdom and a holistic view of skin health. By her side is Dr. Dennis Ivanovic, who brings a focus on longevity and healthy self-optimization.
This is how Love it Pure was born—not as just another product, but as a thoughtfully designed skincare system for long-term skin optimization.
The Love it Pure Principle
Skin types can only give you a rough idea at best – they don’t explain what your skin really needs. Your skin cannot be pigeonholed: it is as unique as your fingerprint and is constantly changing due to internal and external influences – hormones, stress, sleep, diet, weather, seasons, and life stages. That is why rigid categories and fixed formulations fall short. What works today may be too much tomorrow – or not enough.
That is why Love it Pure does not tailor skincare to skin types, but to what your skin needs right now.
Skin type + skin condition = skin needs.
This principle is the foundation of our skin-adaptive system: the structure of your routine remains constant, while its focus adapts. You don’t constantly switch products – you make adjustments within a clear framework.
This builds confidence instead of uncertainty.
Consistency instead of trial and error.
Long-term skin optimization instead of short-term effects.
Beautiful, but healthy.
Love it Pure stands for uncompromising purity and maximum effectiveness. Our skin-physiologically compatible, plant-based, high-performance formulations are based on what skin can truly process – and consistently exclude questionable or potentially irritating ingredients. No fragrances. No unnecessary additives. No compromises on effectiveness.
We work with high-quality organic plant ingredients, a conscious waterless skincare concept, and evidence-based active ingredients at high concentrations – for visible results while ensuring maximum tolerance, even for very sensitive or allergy-prone skin.
All products are vegan, PETA-approved, dermatologically tested, and developed and produced in Germany under the highest quality standards. Sustainable packaging solutions and biodegradable shipping materials are a matter of course for us.
Love it Pure is more than skincare – it is conscious self-optimization. Good for your skin. Good for your body. Good for people, animals, and the environment.
Reviews
Verified
I hesitated at first to buy the Love it pure Cleanser because I had always used cleansing foams until then. It was the best decision to buy it and I can't live without it anymore. The very light, creamy-foamy consistency is very pleasant, the skin feels clean but pleasantly cared for and I no longer feel any tightness at all after cleansing. I also feel that my skin looks plumper and more radiant since I started using the Love it pure cleanser.
Johanna
Verified
The cleanser really cleanses the skin perfectly. The skin is so clean, even without double cleansing. When I apply the toner afterwards and wipe over my face with a cotton pad, no makeup residue can be seen. And that after cleansing just once. This was always the case when I used other facial cleansing products. I am thrilled.
Karina
Verified
From my own experience, I can now say that it is worth investing in a good cleansing product. My skin has done a complete 180 and has become so much better since I started using everything from the Love it Pure series. I am so glad that I also bought the Cleanser now. Not only does it cleanse thoroughly and still leave the skin feeling cared for and totally supple without feeling tight, but my complexion has also become much better, clearer and more radiant. I no longer need an extra makeup remover, I even remove my mascara with the Cleanser and everything washes off very easily without leaving a film on the eyes or stinging. The fact that the product is more creamy and does not foam as much took some getting used to at first, because I had always used a foam or gel before, but now that I see how good it is for my skin, I would never use anything else again.
Laura
Verified
I didn't think cleansing made such a difference. I've been using drugstore cleansing products until now, but I've also been using the fluid and oil from love it pure for a year. I've been very happy with my skin since then. Now I've also gotten the cleanser and the results are amazing. My skin has become much more radiant and soft again and doesn't feel dry at all after washing.
Juliane M.
Verified
I hesitated at first to buy the Love it pure Cleanser because I had always used cleansing foams until then. It was the best decision to buy it and I can't live without it anymore. The very light, creamy-foamy consistency is very pleasant, the skin feels clean but pleasantly cared for and I no longer feel any tightness at all after cleansing. I also feel that my skin looks plumper and more radiant since I started using the Love it pure cleanser.
Johanna
Verified
The cleanser really cleanses the skin perfectly. The skin is so clean, even without double cleansing. When I apply the toner afterwards and wipe over my face with a cotton pad, no makeup residue can be seen. And that after cleansing just once. This was always the case when I used other facial cleansing products. I am thrilled.
Karina
Verified
From my own experience, I can now say that it is worth investing in a good cleansing product. My skin has done a complete 180 and has become so much better since I started using everything from the Love it Pure series. I am so glad that I also bought the Cleanser now. Not only does it cleanse thoroughly and still leave the skin feeling cared for and totally supple without feeling tight, but my complexion has also become much better, clearer and more radiant. I no longer need an extra makeup remover, I even remove my mascara with the Cleanser and everything washes off very easily without leaving a film on the eyes or stinging. The fact that the product is more creamy and does not foam as much took some getting used to at first, because I had always used a foam or gel before, but now that I see how good it is for my skin, I would never use anything else again.
Laura
Verified
I didn't think cleansing made such a difference. I've been using drugstore cleansing products until now, but I've also been using the fluid and oil from love it pure for a year. I've been very happy with my skin since then. Now I've also gotten the cleanser and the results are amazing. My skin has become much more radiant and soft again and doesn't feel dry at all after washing.
Juliane M.
@loveitpure
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Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
We’re here to guide you safely to your goal. Through a free online skin analysis, personalized support, and—if you choose—one-on-one skin coaching. If you haven’t yet reached where you want to be, we’ll adjust your routine free of charge. Because when results haven’t appeared yet, it’s usually not the system that’s wrong—it’s the combination or application that isn’t yet optimal. You don’t have to guess. We’ll stay by your side.
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