As seen in
What studies show after 28 days
✔️ 38% reduction in cellulite in just 28 days.*
✔️ 35% increase in skin hydration in 28 days.
✔️ 96.55% confirm that their skin is visibly and noticeably firmer.**
✔️ 86.21% confirm a visible and noticeable slimming effect. **
Easy to use: Ideal for daily use or as a highlight in your skincare routine before special events – for visible results in just a few minutes.
What makes the cryo treatment different?
| Skin Icing / Ice Cube | Classic Cooling Tools | Cold therapy with water + serum | Love it Pure Cryo Treatment | |
|---|---|---|---|---|
| Cold stimulus | ||||
| Uniform mechanical application | ||||
| Effective active ingredient care during application | ||||
| No additional water dilution | ||||
| Elixir specially developed for cryo application | ||||
| Product-specific measurable results / independent studies |
Our success guarantee: You are not on your own
You shouldn't have to experiment with your skincare. That's why we'll personally guide you on the path to your optimal routine. With your free online skin analysis, we'll discover what your skin really needs. If the desired results still don't materialize, we'll review your application together and adjust your routine free of charge. Upon request, we can also support you with personal 1:1 skin coaching. Our promise: We don't just sell you skincare and leave you to fend for yourself. We'll guide you in finding the right products and getting the most out of your routine.
Learn moreProduct reviews (100+ reviews)
All reviews have been verified by buyers.
Why Skin Icing and Other Tools Don't Work
More Than Cold: A Professional Cryotherapy Treatment at Home
Heavy and swollen legs should not only feel fresher in the short term. At the same time, you want skin that looks smoother, firmer, and more defined with regular use.
Classic skin icing uses frozen water. It provides a cold stimulus, but does not supply the skin with additional active ingredients for moisture, elasticity, and firmness during application.
With some cryo tools, the serum is diluted with water. This changes the original formulation, and the active ingredients are no longer present in their original concentration. As a result, the skin receives mostly water – not the active ingredients. The pH level also does not match the skin's natural pH. In addition, residues from the water can remain on the skin. Both damage the skin barrier in the long term.
That is why Love it Pure takes a different approach:
Cold + 100% Cryo Elixir – without refilling with water.
This turns simple skin icing into a targeted, effective cryo treatment for the face and body.
Only when cold meets 100% Cryo Elixir does a cryo tool become an effective cryotherapy treatment.
That is exactly what the Firming & Revitalizing Cryo Treatment was developed for.
Fill the Cryo Ball. Freeze. Use.
The Firming & Revitalizing Cryo Set combines innovative cryotherapy and lymphatic massage with our highly concentrated Firming & Revitalizing Cryo Elixir. The treatment counteracts swelling and water retention, defines contours, and makes the skin visibly smoother and firmer – on both the face and body. It stimulates collagen synthesis and strengthens the skin's microstructure. It supports defined contours on the face and body, tightens and firms the tissue, and can have a positive effect on the appearance of cellulite. The skin appears smoother, wrinkles appear reduced, and the complexion more vital, fresh, and radiant. At the same time, the treatment intensely hydrates and is suitable as a preventive anti-aging step. In the routine, it can replace the active ingredient serum.
Phytoplankton
Plankton can relieve skin irritations such as inflammation, redness, and dryness in no time. Oxidative stress is reduced, cells are protected, and premature skin aging is countered. In addition, plankton has a firming, mattifying effect and makes the complexion appear finer and more even. It contains ingredients that nourish and rejuvenate the skin. In addition, studies have shown that the use of plankton extract can improve the elasticity and firmness of the skin.
Tremella
The adaptogen acts like a plant-based hyaluronic acid, increases the skin's moisture content, and ensures a firm skin appearance.
Spirulina
Various studies have shown that the spirulina algae promotes wound healing when applied externally. When used in anti-aging products, spirulina improves the skin's hydration, makes it glow, and has an antioxidant effect. Spirulina is one of the detoxifying algae and promotes detox processes in the body. Spirulina stimulates blood circulation, flushes toxins out of the body, and improves the structure of the skin. In this way, the appearance of cellulite is improved.
Nicotiana Benthamiana Hexapeptide-40 SH-Polypeptide-47
Type I collagen fragment produced in wild plants as biofactories. It firms the dermis and epidermis while simultaneously preventing skin aging. It shows high effectiveness in wrinkle reduction and facelifting. Contains the plant growth factor Beta-2 (plant-TGFβ2), the seed of youth in our skin, which is involved in the protein synthesis of the extracellular matrix and the production of epidermal lipids, and improves the integrity and protection of the skin. It has a retinol- and retinoic acid-like activity in terms of the effectiveness of collagen-I production. Anti-aging properties with a broad spectrum of action and pore-shrinking effect.
Aqua, Pentylene Glycol, Plankton Extract**, Tremella Fuciformis Sporocarp Extract, Spirulina Platensis Extract, Trehalose, Tocopherol, Nicotiana Benthamiana Hexapeptide-40 SH-Polypeptide-47, Glycerin, Sodium Phytate, Xanthan Gum, Ethylhexylglycerin, Citric Acid, Maltodextrin, Sodium Citrate.
** wild-harvested
Developed according to the Love it Pure Beauty Principles.
Evidence-based efficacy. Dermatologically tested. Vegan.
We avoid using allergens and ingredients that may irritate the skin.
Preparation
Fill the Cryo Ball with the Firming & Revitalizing Cryo Elixir, using the funnel for mess-free filling. Place it in the freezer for at least 6 hours, then the Cryo Ball is ready to use.
Facial Application
Cleanse the face with the Gentle & Calming Cleanser and pat dry. Gently roll the Cryo Ball over the forehead, cheeks, and along the jawline, always moving from the center of the face outwards. Focus on areas targeted for firming and contouring, e.g. the jawline or puffy eyes. Afterwards, massage the elixir remaining on the skin with your fingers; detailed massage instructions can be found in the booklet.
Body Application
After showering, apply the elixir to the desired area (e.g. thighs, stomach, arms). Glide the Cryo Ball over the skin in long, even strokes, always in the direction of lymph flow. On more stubborn areas such as the thighs, use circular motions as well.
After Use
Massage in any excess elixir completely. For optimal results, use regularly, ideally daily for long-lasting results or before special occasions for an instant freshness boost and glow. Immediately place the Cryo Ball back in the freezer afterwards so that it is ready to use at any time.
Recommended Routine
Use in the morning to reduce puffiness and achieve a radiant complexion for the day.
Suitable for all skin types and skin conditions.
The Cryo Treatment is ideal before special occasions when swelling and water retention are to be reduced and the skin is to appear smoother, firmer and more defined in a short period of time. In addition, it is also suitable for regular use to visibly reduce the appearance of wrinkles, firm the skin contours and make the skin appear smoother and more even in the long term.
The Cryo Treatment can be used on the face and body. It can also be integrated into the existing skincare routine and replaces the active ingredient serum or booster in the Love it Pure skincare system.
In the case of diagnosed skin conditions such as acne, rosacea or couperose, it is recommended to consult your treating dermatologist before using the Cryo Face & Body Treatment.
Consistency: creamy
Color: light blue or colorless
Scent: neutral
Replaces: active ingredient serum / booster
Dermatologically tested. Free from fragrances, colorants, additives, and fillers.
Developed & produced in Germany in accordance with our Love it Pure Pure Beauty standards. We avoid the use of allergens and ingredients that may irritate the skin.
- Stimulates collagen synthesis and strengthens the skin's microstructure
- Defined contours (face & body, e.g., jawline, thighs)
- Tightens & firms the tissue
- Can have a positive effect on the appearance of cellulite
- Smooth skin, reduction of wrinkles
- More vital, fresh, radiant complexion
- Provides intense moisture
- Skin Longevity
- Replaces active ingredient serum in your skincare routine
Reviews
What convinced other users
Reviews
All reviews
Verified
You have to stay consistent, then it pays off
After the first application, I was particularly thrilled by the immediate feeling of freshness. I had to be a bit patient for the visible changes. However, after several weeks of regular use, the skin on my thighs really looks firmer and smoother. Definitely no instant effect for me, but a routine that is worth it.
U.
Verified
My summer must-have
When it's hot, I retain water easily and my legs feel heavy and somewhat swollen. After the cryo treatment, they immediately feel fresher and lighter, and to me, my contours look more defined. In the summer, I really don't want to go without it anymore.
P.
Verified
Clear recommendation and radiant skin
I am using the treatment for my face, my skin has become much firmer and more radiant, so beautifully smooth, and I no longer have such severe dark circles either
Janina S.
Verified
I was so desperate about my double chin
I have been using the Cryo Face & Body Treatment since I attended a workshop with Maya. I learned lymphatic activation and a few face yoga exercises from her. Since then, it has become my routine with the cryo treatment, and I never thought such results were possible. Of course, you have to do it every day and be patient, but the results speak for themselves. I have always been bothered by my double chin, and now it is barely visible. It is so interesting how everything in the body is connected... tension, lymph, stress, and proper care. I never thought I could look like this without plastic surgery :-D I highly recommend it! I am so convinced and happy! Thank you to Maya for the great products and the excellent tips :-)
Susi
Verified
Also really lovely for the face
I actually bought the set for my legs, but I now enjoy using it on my face just as much. Especially in the mornings, when my face looks a bit puffy, I love the effect. Afterwards, I look fresher and my facial contours are better defined.
T.
Verified
Finally, a difference I can see too
I have been using the Cryo Treatment for just under four weeks now, mainly on my legs and thighs. Immediately after use, my legs feel incredibly fresh and light. By now, however, I find my skin smoother and firmer, and my cellulite is actually less noticeable. I wouldn't have thought I would see such a difference.
Luisa V.
Verified
I didn't think I would use it this regularly.
I was initially unsure whether the application would be too time-consuming in the long run. It isn't at all. I now do the treatment on the side in the evening and look forward to the feeling afterwards every time. Especially when my legs feel heavy after a long day, the cold is wonderful.
Carola
Verified
Firmer skin on the abdomen and thighs
I ordered it mainly because of my cellulite and use it on my stomach, buttocks, and thighs. My skin now feels significantly firmer and more elastic and looks smoother. Especially in the morning, I notice that my contours look somewhat more defined.
Ina K.
Verified
Much more than an ice roller
I’ve had various ice rollers and skin-icing tools before, so I was initially skeptical. However, this one really feels like a proper treatment to me. I especially like that I’m not just going over my skin with ice, but am also applying the elixir at the same time and massaging it in afterwards. My skin feels really nourished and plump after using it.
Larissa
Verified
You have to stay consistent, then it pays off
After the first application, I was particularly thrilled by the immediate feeling of freshness. I had to be a bit patient for the visible changes. However, after several weeks of regular use, the skin on my thighs really looks firmer and smoother. Definitely no instant effect for me, but a routine that is worth it.
U.
Verified
I was so desperate about my double chin
I have been using the Cryo Face & Body Treatment since I attended a workshop with Maya. I learned lymphatic activation and a few face yoga exercises from her. Since then, it has become my routine with the cryo treatment, and I never thought such results were possible. Of course, you have to do it every day and be patient, but the results speak for themselves. I have always been bothered by my double chin, and now it is barely visible. It is so interesting how everything in the body is connected... tension, lymph, stress, and proper care. I never thought I could look like this without plastic surgery :-D I highly recommend it! I am so convinced and happy! Thank you to Maya for the great products and the excellent tips :-)
Susi
Verified
Finally, a difference I can see too
I have been using the Cryo Treatment for just under four weeks now, mainly on my legs and thighs. Immediately after use, my legs feel incredibly fresh and light. By now, however, I find my skin smoother and firmer, and my cellulite is actually less noticeable. I wouldn't have thought I would see such a difference.
Luisa V.
Verified
Firmer skin on the abdomen and thighs
I ordered it mainly because of my cellulite and use it on my stomach, buttocks, and thighs. My skin now feels significantly firmer and more elastic and looks smoother. Especially in the morning, I notice that my contours look somewhat more defined.
Ina K.
Verified
My summer must-have
When it's hot, I retain water easily and my legs feel heavy and somewhat swollen. After the cryo treatment, they immediately feel fresher and lighter, and to me, my contours look more defined. In the summer, I really don't want to go without it anymore.
P.
Verified
Also really lovely for the face
I actually bought the set for my legs, but I now enjoy using it on my face just as much. Especially in the mornings, when my face looks a bit puffy, I love the effect. Afterwards, I look fresher and my facial contours are better defined.
T.
Verified
I didn't think I would use it this regularly.
I was initially unsure whether the application would be too time-consuming in the long run. It isn't at all. I now do the treatment on the side in the evening and look forward to the feeling afterwards every time. Especially when my legs feel heavy after a long day, the cold is wonderful.
Carola
Verified
Much more than an ice roller
I’ve had various ice rollers and skin-icing tools before, so I was initially skeptical. However, this one really feels like a proper treatment to me. I especially like that I’m not just going over my skin with ice, but am also applying the elixir at the same time and massaging it in afterwards. My skin feels really nourished and plump after using it.
Larissa
Verified
Clear recommendation and radiant skin
I am using the treatment for my face, my skin has become much firmer and more radiant, so beautifully smooth, and I no longer have such severe dark circles either
Janina S.
From our community
@loveitpure
Firming & Revitalizing Cryo Treatment
Skin Longevity & tightened contours
The Firming & Revitalizing Cryo Treatment has been developed to optimize the skin for the long term – not just for a short-term refreshing effect.
The Cryo Treatment does not just work on the surface, but where real change begins: In the connective tissue, in microcirculation, and in your skin's natural regeneration processes. Your journey to radiant, lastingly vital skin starts now – with a unique symbiosis of cold therapy, lymphatic massage, and pure active ingredient elixirs served "on the rocks" for face and body. It is about more than just a short-term glow; it is about supporting key skin functions that are crucial for true skin longevity.
The Cryo Set Firming & Revitalizing is the right choice for you if you want visible firming and defined contours on your face and body, especially in areas like the jawline or thighs, while also reducing puffiness and water retention. The combination of Love it Pure Cryo lymphatic massage and the optimally coordinated active ingredient complex of phytoplankton, spirulina, tremella, collagen peptides, and vitamin E stimulates collagen synthesis, strengthens the skin's microstructure, and firms the tissue. The skin texture appears smoother, wrinkles appear reduced, and the complexion more vital and radiant; at the same time, the skin is intensely hydrated. When used on the body, the appearance of cellulite and a sagging silhouette can also be visibly improved. In your daily routine, the Cryo Treatment replaces the active ingredient serum.
Why cold therapy?
Cold can achieve far more than just a short-term refreshing effect. In combination with cryo-lymphatic massage, it supports microcirculation, can reduce swelling and water retention, and helps make the skin more receptive to subsequent active ingredient care.
This is exactly where the Love it Pure Cryo Treatment comes in: it combines the cold stimulus with 100% cryo-elixir and a targeted massage to create a treatment for the face and body.
The contained active ingredient complex of phytoplankton, spirulina, tremella, collagen peptides, and vitamin E supports the skin in replenishing its moisture reserves, regaining its elasticity, and appearing smoother.
This interaction of cold, massage, and active ingredient care forms the foundation of what we understand by skin longevity: not just making the skin appear fresher in the short term, but supporting and activating its natural functions in the long term.
From the heart of the capital
With experience, passion, and expertise
If you constantly have to start your skincare routine over from scratch, it’s not your skin that’s the problem – it’s the approach.
Over 15 years of experience in cosmetic treatments, product development, as well as the cosmetics and pharmaceutical industries made one thing clear to founder Maya Neuwirth: skin is dynamic – classic skincare concepts are not. Despite sound knowledge of active ingredients and access to countless brands, a system that stabilizes skin in the long term rather than correcting it in the short term was missing.
Based on this realization, she developed a new principle: skin-physiological, plant-based high-performance formulations that combine modern science with ancient knowledge and a holistic view of the skin. At her side is Dr. Dennis Ivanovic, who contributes his focus on longevity and healthy self-optimization.
This is how Love it Pure was born – not as just another product, but as a well-thought-out skincare system for long-term skin optimization.
Frequently Asked Questions
1. How does cryo treatment work?
Using the included funnel, fill the Cryo Ball of your choice with the Cryo Elixir through the small opening, then place it in the freezer for at least 6 hours. One Cryo Elixir is intended for filling one Cryo Ball. Please do not fill the Cryo Ball to the brim; leave about 0.5 cm of space below the opening. The skin should always be clean before use. For the face, we recommend cleansing beforehand; for the body, apply after showering.
2. Do I need to dilute the Cryo Elixir with water?
No, the Cryo Elixir must not be diluted or topped up with water. The formulation of our elixirs is designed to melt gently on the skin when frozen and release their active ingredients deep within the skin. Unlike classic skin icing, our elixirs are not topped up with water to avoid negative effects on the skin, such as limescale deposits or unfavorable pH levels. Find out more in our magazine about why you should definitely avoid skin icing.
3. How do I apply the treatment to my face?
Remove the frozen Cryo Ball from the freezer and carefully pull off the top of the silicone applicator to reveal the frozen elixir surface. Then, massage your face evenly, working from the center outward. Ensure you keep the Cryo Ball in motion throughout the application and do not leave it on one spot for too long. Afterward, you can gently massage any remaining elixir into the skin and continue with your usual skincare routine. Detailed application instructions and a guide for the detoxifying face and body massage can be found in the enclosed treatment booklet.
4. How long does one filling last?
One filling is enough for about 30 facial treatments or more. The exact number may vary depending on the area of application and the duration of the application.
5. Can I also use the treatment on the body?
Yes, the cryo treatment can also be applied to the body. It is also important here that the skin is cleansed before application, ideally directly after showering.