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The Cryo Face & Body Treatment combines cold therapy with a detoxifying lymphatic massage and highly effective active ingredients to create a professional at-home longevity treatment that goes beyond what topical skincare alone can achieve: It helps reduce puffy eyes, water retention and cellulite, revitalizes tired skin and has been proven to reduce wrinkles. The targeted lymphatic massage stimulates detoxification processes and activates the metabolism, while cold therapy boosts circulation and stimulates collagen synthesis. The result: radiant, smoother, more vital skin with firmer contours and refined pores.
Anti-aging is yesterday. Skin Longevity is today. Skin longevity starts earlier: at the cellular level, in everyday life and with consistent routines. The focus is on cell-active ingredients, strengthening the skin barrier, reducing inflammatory processes and regular use to sustainably improve skin quality. It’s not about short-term effects, but about an approach to skincare that views the skin and body as a whole and supports skin regeneration and natural skin function over the long term.
Developed and produced by skincare experts in Germany.
No skin icing: Unlike conventional “skin icing,” this treatment has no negative effects on the skin, such as limescale deposits or unfavorable pH levels. You benefit exclusively from pure active ingredients and the power of cold therapy.
Firming & Revitalizing Cryo Elixir
Phytoplankton
Phytoplankton is a true all-rounder for the skin: it quickly soothes skin irritations such as inflammation, redness and dryness. It also protects cells from oxidative stress, helping to combat premature skin aging. Phytoplankton also has a firming and mattifying effect, resulting in a more even, refined complexion. The plankton’s rich nutrients rejuvenate the skin, while studies show that it visibly improves skin elasticity and firmness.
Tremella
Tremella, also known as “plant-based hyaluronic acid,” is a true moisture miracle. This adaptogen helps increase the skin’s moisture levels, leaving it looking plump, firm and smooth. It works by plumping the skin and giving it a youthful glow—naturally and sustainably.
Spirulina
The powerful spirulina algae not only promotes wound healing, but is also a real boost for the skin. It improves
hydration, gives the skin a fresh glow and has a strong antioxidant effect. As a detoxifying algae, spirulina helps eliminate toxins, stimulate circulation and visibly improve the complexion—reducing cellulite and refining skin texture.
Collagen Peptides
The active ingredient Nicotiana Benthamiana Hexapeptide-40 SH-Polypeptide-47 is a specialized type I collagen fragment produced in wild plants and possesses impressive anti-aging properties. It supports the firming of the skin layers (dermis and epidermis) and effectively combats skin aging. Its high effectiveness in reducing wrinkles and naturally lifting the face is particularly noteworthy. This active ingredient contains the plant growth factor Beta-2 (plant-TGFβ2), which plays a key role in extracellular matrix protein synthesis and epidermal lipid production. The result: an improved skin barrier and stronger skin integrity. This ingredient also has an effect similar to that of retinol and retinoic acid, stimulating collagen production (type I collagen). In addition, it helps minimize pores and offers a broad spectrum of anti-aging benefits to keep skin youthful and firm.
Destress & Detox Cryo Elixir
Organic Aloe Vera Juice
Aloe vera is a true multitasker for the skin. It soothes, smooths and supports natural regeneration by boosting
collagen production. Its intensely hydrating and anti-inflammatory properties make it particularly effective for dry, stressed or irritated skin. Aloe vera also has antibacterial, antiviral and antifungal properties—making it perfect for treating blemishes or soothing and caring for the skin after sun exposure.
Hyaluronic Acid
Hyaluronic acid is the key to plump, firm skin. It can bind enormous amounts of moisture and replenish the connective tissue between skin cells. This immediately smooths the skin and visibly reduces wrinkles. Thanks to its different molecular sizes,
hyaluronic acid provides both an instant effect and long-lasting hydration—for a youthful, fresh glow.
Matcha (Green Tea Extract)
Matcha is not just a trendy drink—it’s also a true skin wonder! Its antioxidant properties protect the skin from drying out while also promoting circulation, resulting in a more even complexion. Matcha has anti-inflammatory properties, soothes irritated skin and helps fight blemishes. The flavonoids and vitamins A and C it contains promote skin firmness and elasticity while reducing dark circles. Matcha also protects against photoaging and helps keep skin firm and supple for longer.
Resurrection Plant (Rose of Jericho)
The desert rose, also known as the “Rose of Jericho,” has the fascinating ability to bind water in a very short time, allowing it to come back to life again and again, even after long periods of drought. The resurrection plant is a true wonder of nature that also benefits your skin. It can bind moisture in a very short time, instantly revitalizing dry skin. Its unique active ingredients help reduce wrinkles and soothe and smooth the skin. Thanks to the trehalose and dehydrins it contains, the skin becomes elastic and resilient—for intense hydration, elasticity and youthful freshness, even in extreme conditions.
Chlorophyllin-Copper Complex
Chlorophyll, the green plant compound, is a powerful ally in the fight against acne, blemishes and skin aging. Its detoxifying and antibacterial properties target acne-causing bacteria and soothe inflamed skin. Chlorophyll also protects the skin from free radicals and oxidative stress, which contribute to premature skin aging. The result is radiant, healthy-looking skin that is visibly firmer and more resilient.
Destress & Detox Cryo Elixir, 120ml:
Aqua, Pentylene Glycol, Aloe Barbadensis Leaf Juice*, Glycerin, Sodium Hyaluronate, Camellia Sinensis Leaf Extract, Selaginella Lepidophylla Extract, Tocopherol, Chlorophyllin-Copper Complex, Xanthan Gum, Sodium Phytate, Ethylhexylglycerin, Maltodextrin, Citric Acid.
*from certified organic cultivation
Firming & Revitalizing Cryo Elixir, 120ml:
Aqua, Pentylene Glycol, Plankton Extract**, Tremella Fuciformis Sporocarp Extract, Spirulina Platensis Extract, Trehalose, Tocopherol, Nicotiana Benthamiana Hexapeptide-40 SH-Polypeptide-47, Glycerin, Sodium Phytate, Xanthan Gum, Ethylhexylglycerin, Citric Acid, Maltodextrin, Sodium Citrate.
** wild-harvested
Developed according to the Love it Pure Beauty Principles.
Efficacy backed by studies. Dermatologically tested. Vegan.
We avoid the use of allergens and ingredients that may irritate the skin.
Preparation
Fill the Cryo Ball with the elixir of your choice, using the funnel for easy, mess-free filling. Place it in the freezer for at least 6 hours, then the Cryo Ball is ready to use.
Use on the face
Cleanse your face with the Gentle & Calming Cleanser and pat dry. Gently roll the Cryo Ball over your forehead and cheeks and along your jawline,
always moving from the center of the face outward. Focus on areas where you want to firm and define, such as the jawline or puffy eyes. Massage any elixir left on the skin after use with your fingers; detailed massage instructions can be found in the booklet.
Use on the body
Apply the elixir to the desired area after showering (e.g. thighs, stomach, arms). Glide the Cryo Ball over the skin in long, even strokes, always in the direction of lymph flow. For more stubborn areas such as the thighs, also use circular motions.
After use
Massage in any excess elixir completely. For optimal results, use regularly—ideally daily for long-term results or before special occasions for an instant boost of freshness and glow. Place the Cryo Ball straight back in the freezer afterward so it’s always ready to use.
Recommended routine
Use in the morning to reduce puffiness and maintain a radiant complexion throughout the day.
For use on the face or body. Suitable for all skin types and conditions.
The Cryo Treatment is ideal before special occasions when you want to reduce puffiness and water retention and make your skin look fresher, smoother and more defined in a short time. It is also suitable for regular use to care for your skin over the long term and visibly improve the appearance of wrinkles, cellulite and blemishes.
The Cryo Treatment can be used on the face and body. It can also be integrated into your existing skincare routine and replaces the active ingredient serum or booster in the Love it Pure skincare system.
If you have diagnosed skin conditions such as acne, rosacea or couperose, we recommend consulting your treating dermatologist before using the Cryo Face & Body Treatment.
Consistency: creamy
Color: light blue or colorless / green (depending on the elixir)
Scent: neutral
Replaces: active serum
Dermatologically tested. Free from fragrances, colorants, additives, and fillers. Developed & produced in Germany in accordance with our Love it Pure Pure Beauty standards.
We avoid using allergens and ingredients that may irritate the skin.
STUDY-BASED EFFECTIVENESS
* Instantly visible results thanks to the unique combination of cold therapy, lymphatic massage, and highly effective elixirs.
* Stimulates collagen production to tighten and firm the skin—for a youthful glow.
* Activates detox processes and supports metabolism to break down waste products and cleanse the skin from within.
* A slimmer, firmer look—the slimming effect creates a more defined silhouette.
* Gives your skin radiance and vitality—you’ll see a refined complexion in just a few minutes.
* Immediately reduces puffiness, dark circles, and water retention.
* With regular use, visibly improves the appearance of cellulite.
All reviews have been verified by buyers.
The Cryo Treatment
The Cryo Treatment works not just on the surface, but where real change begins: in the connective tissue, microcirculation, and your skin’s natural regeneration processes. Your journey to radiant, healthy-looking skin that stays vital for the long term begins now—with the unique symbiosis of cryotherapy, lymphatic massage, and pure active-ingredient elixirs, served “on the rocks” for face and body. It’s about more than a short-lived glow: it’s about supporting key skin functions that are essential for true skin longevity.
Love it Pure stands for skin longevity instead of conventional anti-aging and sets new standards in skincare, with a focus on skin regeneration and prevention. The Cryo Face & Body Treatment is a world first, combining the benefits of cryotherapy with highly concentrated active ingredients and innovative application techniques. Developed by skincare experts in Germany, this treatment offers professional at-home care that goes beyond the effects of conventional products.
It combines cryotherapy, which stimulates circulation and collagen synthesis, with targeted lymphatic massage, which activates detoxification processes and metabolism. This way, the treatment supports the natural regeneration of skin cells and strengthens the skin barrier over the long term. The exclusive, specially developed active-ingredient elixirs enhance these effects, leaving skin radiant, smoother, and revitalized, with firmer contours and refined pores—today and with your skin’s future in mind.
The Love it Pure principle
Studies confirm that targeted cold applications improve circulation, reduce inflammation and stimulate collagen production, resulting in firmer skin, increased metabolic activity and noticeably relieved tissue.
We preserve the purest and most effective active ingredients in what may be the world’s smallest ice bath: our Cryo Balls, bringing your personal cryo chamber right into your bathroom. The result is an at-home longevity treatment that works where simply applying skincare products reaches its limits: by combining cold with targeted massage along the lymphatic pathways, it helps relieve congestion in the tissue, visibly reduce puffiness and fluid retention, and define contours. At the same time, the active-ingredient elixir stays on the skin and is worked into it after the treatment—as an active serum that revitalizes the skin and helps maintain its firmness over time.
The Detox & Destress Cryo Elixir supports the detox process, reduces blemishes and puffiness, and provides a slimming effect. Wrinkles are proven to be smoothed, and the skin is intensely hydrated. Your complexion looks instantly brighter and more refined.
Tighten and revitalize your skin with the Firming & Revitalizing Cryo Elixir and give it a smooth, fresh appearance. This elixir helps your skin reduce signs of lost elasticity and cellulite, boosts radiance, and supports preventive anti-aging. For firmer skin and more defined contours.
Find out now which Cryo Elixir suits you best. Discover our Cryo Starter Set
From the heart of the capital city
If you have to keep starting your skincare routine over, your skin isn’t the problem—the approach is.
More than 15 years of experience in beauty salons, product development, and the cosmetics and pharmaceutical industries made one thing clear to founder Maya Neuwirth: skin is dynamic—traditional skincare concepts are not. Despite her in-depth knowledge of active ingredients and access to countless brands, she was missing a system that stabilizes skin over the long term instead of correcting it in the short term.
From this insight, she developed a new principle: skin-physiological, plant-based, high-performance formulations that combine modern science with millennia-old knowledge and a holistic approach to skin. By her side is Dr. Dennis Ivanovic, who brings a focus on longevity and healthy self-optimization.
And so Love it Pure was born—not as just another product, but as a thoughtfully designed skincare system for long-term skin optimization.
Beautiful, but healthy.
Love it Pure stands for uncompromising purity and maximum effectiveness. Our skin-physiological, plant-based high-performance formulations are guided by what the skin can truly process—and consistently exclude ingredients of concern or that may cause irritation. No fragrances. No unnecessary additives. No compromises on results.
We work with premium organic plant ingredients, a conscious waterless skin care concept, and evidence-based active ingredients at high concentrations—for visible results with maximum tolerability, even for very sensitive or allergy-prone skin.
All products are vegan, PETA-approved, dermatologically tested, and developed and produced in Germany to the highest quality standards. Sustainable packaging solutions and biodegradable shipping materials are a matter of course for us.
Love it Pure is more than skin care—it’s conscious self-optimization. Good for your skin. Good for your body. Good for people, animals, and the environment.
Reviews
Verified
am very satisfied
Raphaela Raner
Verified
I came across the Cryo Treatment on social media and was initially skeptical. I hadn't heard of this kind of facial treatment before, nor had I seen anything like it anywhere. But I like trying new things. So I went ahead and ordered the Cryo Treatment, and it arrived within 3 days. I have to say, the cold in the morning, especially on my thighs, took some getting used to at first. After 8 weeks of daily use, the dimples on my thighs have become much less noticeable. My face looks more rested and firmer. Highly
recommended!
Hanna G.
Verified
Very pleasant on the skin.
Claudia Mauthner
Verified
I've been using this truly effective Cryo Set for a good six months now on my face and neck, as well as my forearms, and I'm absolutely delighted with the immediate results: puffiness disappears within
minutes, my skin feels smoother and firmer after every treatment, and my complexion looks as fresh as it does after a long, relaxing walk. But I’m also impressed by the long-term effects of these innovative Elixir Ice Globes: wrinkles are noticeably less deep all over, and the contours of my skin beneath my chin, which had begun to sag, are much firmer again.
My daily routine: In the morning, I use the blue Cryo Ball, which, among other things, stimulates collagen production, and in the evening, the green one, which detoxifies and relaxes my skin overnight. Afterwards, I now
immerse my skin in a veritable “fountain of youth”: the LIFTING BOOSTER. It really lives up to its name!
By the way, my husband has also discovered the Cryo Balls. After shaving, his first stop is now always the 3* Fach. After the Cryo treatment, his facial skin feels wonderfully
relaxed and is ready for the Face Fluid and Oil. And he gets an invigorating burst of freshness for free, too—anytime he likes.
Birgit
Verified
I saw the Cryo Treatment at work on my wife and was initially skeptical. At some point, I decided to try it myself and was immediately impressed. I ordered my own starter set right away. After just a few applications, people at the office started asking why I looked so fresh and rested. It doesn’t get any better than this!
Jens M.
Verified
am very satisfied
Raphaela Raner
Verified
Very pleasant on the skin.
Claudia Mauthner
Verified
I've been using this truly effective Cryo Set for a good six months now on my face and neck, as well as my forearms, and I'm absolutely delighted with the immediate results: puffiness disappears within
minutes, my skin feels smoother and firmer after every treatment, and my complexion looks as fresh as it does after a long, relaxing walk. But I’m also impressed by the long-term effects of these innovative Elixir Ice Globes: wrinkles are noticeably less deep all over, and the contours of my skin beneath my chin, which had begun to sag, are much firmer again.
My daily routine: In the morning, I use the blue Cryo Ball, which, among other things, stimulates collagen production, and in the evening, the green one, which detoxifies and relaxes my skin overnight. Afterwards, I now
immerse my skin in a veritable “fountain of youth”: the LIFTING BOOSTER. It really lives up to its name!
By the way, my husband has also discovered the Cryo Balls. After shaving, his first stop is now always the 3* Fach. After the Cryo treatment, his facial skin feels wonderfully
relaxed and is ready for the Face Fluid and Oil. And he gets an invigorating burst of freshness for free, too—anytime he likes.
Birgit
Verified
I saw the Cryo Treatment at work on my wife and was initially skeptical. At some point, I decided to try it myself and was immediately impressed. I ordered my own starter set right away. After just a few applications, people at the office started asking why I looked so fresh and rested. It doesn’t get any better than this!
Jens M.
Verified
I came across the Cryo Treatment on social media and was initially skeptical. I hadn't heard of this kind of facial treatment before, nor had I seen anything like it anywhere. But I like trying new things. So I went ahead and ordered the Cryo Treatment, and it arrived within 3 days. I have to say, the cold in the morning, especially on my thighs, took some getting used to at first. After 8 weeks of daily use, the dimples on my thighs have become much less noticeable. My face looks more rested and firmer. Highly
recommended!
Hanna G.
@loveitpure
Fill the small opening of the closed Cryo Ball with the Cryo Elixir of your choice using the included funnel, and then place it in the freezer for at least 6 hours. One Cryo Elixir is intended for filling one Cryo Ball. Please do not fill the Cryo Ball to the brim; leave about 0.5 cm of space from the filling opening. For application, the skin should always be clean. For the face, cleansing beforehand is recommended; for the body, apply after showering.
No, the Cryo Elixir must not be diluted or refilled with water. The formulation of our elixirs is designed to gently melt on the skin in its frozen state and release its active ingredients deep into the skin. Unlike classic skin icing, our elixirs are not refilled with water to avoid negative effects on the skin, such as limescale deposits or unfavorable pH levels. Learn more in our magazine why you should definitely avoid skin icing.
Remove the frozen Cryo Ball from the freezer and gently peel off the top part of the silicone applicator to reveal the frozen elixir surface. Then, massage evenly over the face from the center outwards. Make sure to keep the Cryo Ball moving throughout the application and do not linger in one place for too long. Afterwards, you can gently massage the elixir residue into the skin and continue with your usual skincare routine. You can find the detailed application description as well as instructions for the detoxifying face and body massage in the enclosed treatment booklet.
One refill is sufficient for approximately 30 facial applications or more. The exact number may vary depending on the area and duration of use.
Yes, the cryo treatment can also be applied to the body. It is also important here that the skin is cleaned before application, ideally right after showering.
We’re here to guide you safely to your goal. With a free online skin analysis, personal support, and – if you like – one-on-one skin coaching. If you haven’t yet reached where you want to be, we’ll adjust your routine free of charge. Because when results haven’t appeared yet, it’s usually not the system that’s wrong—it’s the combination or application that isn’t yet optimal. You don’t have to guess. We’ll stay by your side.
Learn more