In the world of skincare, natural cosmetics have been gaining increasing importance in recent years. Awareness of the ingredients applied to one's skin daily is steadily growing. Love it Pure is setting entirely new standards here with plant-based active ingredient cosmetics under the slogan "Natural cosmetics par excellence." We stand for Natural Cosmetics 2.0 – effective, gentle, and modern with a new, better, pure, and above all, highly effective approach. A key aspect that particularly distinguishes Love it Pure products is the complete absence of fragrances. This is no coincidence, but a conscious decision for quality, purity, and maximum effectiveness.

Why avoid fragrances?

Fragrances are widespread in many cosmetic products, whether in the form of synthetic perfumes or natural essential oils. Despite their pleasant aromas, these fragrances have several disadvantages that make them less than ideal for skincare. They are among the 20 most common contact allergens and can place significant stress on your skin. They are known to cause skin irritation, sensitization, and even photosensitivity, which can lead to pigmentation spots and premature skin aging.

The true scent of natural cosmetics

Genuine natural active ingredient cosmetics, as offered by Love it Pure, are characterized by the inherent scent of the active ingredients themselves. These ingredients are natural and particularly effective because they are used in their purest form. The natural scent is a sign of quality and purity, as it shows that no unnecessary additives diminish the effectiveness of the products.

Products that smell neutral are often heavily processed and frequently contain fillers or masking agents that cover the natural scent of the active ingredients. These additional ingredients can reduce the effectiveness of the main active components. With natural cosmetics, the full potential of the ingredients is preserved, as no unnecessary substances impair the formulation.

The negative effects of fragrances

Fragrances, whether natural or artificial, can trigger contact allergies with regular exposure that may remain permanent. Sensitized skin that suddenly "can't tolerate anything anymore" can also be promoted by ingredients like fragrances and essential oils, often leading to persistent skin problems such as redness, blemishes, and dryness, which are often not initially attributed to the ingredients or fragrances in cosmetics. Fragrances are often perceived as harmless additions to cosmetics, but their ability to sensitize the skin, disrupt the skin barrier, and trigger inflammatory reactions is well-documented.

The problem with essential oils

Essential oils, despite their natural origin, are no exception. Many essential oils contain phototoxic components that can make your skin more sensitive after sun exposure. They can also cause irritation, trigger allergies, and damage the skin in the long term. However, essential oils can have a great effect on the autonomic nervous system and are welcome in body care for robust, non-allergic skin if you desire a scented experience.  Nevertheless, it is advisable to avoid these oils entirely, especially in facial care products, to prevent irritation. Instead, we recommend using scents and essential oils specifically and separately from skincare, for example through aromatherapy. For this purpose, an essential oil can be used in a diffuser for a pleasant room atmosphere or applied specifically to the temples, neck, and wrists for relaxation and better sleep, such as lavender oil. If you want to surround yourself with a scent, use your favorite perfume – it is much nicer to use a fragrance that can fully unfold in its beauty, rather than a mixture of various scents from shower gel, skincare products, perfume, etc.

Quality has its own scent

Another sign of the quality of natural active ingredient cosmetics are natural variations in the smell and appearance of the products. These fluctuations arise from the natural variations in the plants from which the active ingredients are derived. It is therefore possible that a product may smell or look slightly different from batch to batch. This is not a sign of inferiority, but rather proof of the purity and naturalness of the ingredients. The effectiveness remains consistently high because the active ingredients are contained in unchanged concentrations and our formulations are always designed for a stable and highly effective interplay of active ingredients and components.

Cold-pressed plant oils, for example, have a strong inherent scent, which is a sign of their purity and authenticity. In contrast, highly heated or deodorized oils are often neutral in smell because they have been heavily processed and have lost important nutrients, vitamins, and phytochemicals that are so effective for our skin. Cold-pressed oils retain their valuable components and therefore offer higher effectiveness, but they are also significantly more expensive, as the production process is more complex and the yield is lower.

Changes in scent during the usage period

Changes in scent can also occur during use within the recommended shelf life of six months after opening. These natural fluctuations do not affect the effectiveness of the product but represent a quality feature. Even with changes in smell and color, the product remains safe and stable.

Storage and application recommendations

To maintain the quality and effectiveness of our natural and plant-based products, we recommend the following storage and application tips:

• Store the products in a cool, dark place if possible.
• Avoid direct sunlight and temperatures above 25 degrees Celsius.
• Always close products tightly to protect the ingredients from air and moisture.
• Do not allow the pipette to come into contact with the skin to avoid contamination.

Our promise

The natural active ingredient cosmetics from Love it Pure are based on our philosophy of purity and effectiveness. Our products are vegan, formulated according to our strict Pure Beauty Principles, and contain high-quality, organically grown plant substances and oils with a high content of valuable unsaturated lipids. Natural fluctuations in scent and color are therefore a quality feature and not a sign of inferiority. These fluctuations do not impair effectiveness but underscore the purity and natural origin of the ingredients.

We want real active ingredients for real results.

Experience the power of nature in its purest form and treat your skin to only the best. Your skin will thank you – with a radiant, healthy appearance, free from irritation and unnecessary burdens.

Would you like to learn more about fragrances? Click here for our article "Fragrances in Skincare"