Love it Pure – effective, natural and highly tolerable with skin-identical active ingredients

The outermost layer of the skin, the epidermis, contains the so-called hydrolipidic film. It is an essential component of the skin's natural protective barrier and is crucial for skin health. It protects the skin from environmental influences and moisture loss, binds moisture on the skin, keeps it supple, regulates the pH level, and thus is responsible for a stable skin flora. A strong skin barrier and thus an intact hydrolipidic film are essential for beautiful skin in balance.

The main components of this natural protective film are oil and moisture. Sweat and skin sebum combine using the skin's own emulsifiers and form a kind of natural "cream". This composition of the epidermis is the very reason why skin care makes sense. 

In addition to the main components of oil and moisture, there are many other substances that are responsible for healthy and balanced skin and occur naturally on and in our skin. These include, for example, linoleic acid, linolenic acid, amino acids, squalene, hyaluronic acid, and several more. 

We make use of this knowledge about the skin and its components for effective and at the same time highly tolerable skin care with skin-identical active ingredients.

Skin-identical active ingredients are not only suitable for everyone, but are also very well tolerated.

Product formulations with active and ingredients that occur naturally on and in the skin can be particularly well absorbed and processed by the skin. They are recognized as being native to the skin and can thus act exactly where they are needed for intact skin function.

This special property clearly distinguishes skin-identical formulations from conventional cosmetics, whose ingredients often only sit on the skin. Thus, while a short-term care effect is created, absorption of the care substances and the associated long-term effect remain absent. 

Skin-identical care is ideal for every skin type. 

Whether oily, dehydrated, dry, mature, normal, or combination skin; every skin benefits from skin-identical care, as it can address exactly where the skin has deficiencies. The natural functions of the skin are supported, regeneration processes are stimulated, and at the same time, the signs of skin aging are countered. 

Highly tolerable due to skin-identical active ingredients. 

Skin-identical and skin-like formulations are very well tolerated because they – as the name already suggests – contain ingredients that are naturally familiar to the skin. Intolerance to these substances is therefore very unlikely, and even hypersensitive skin tolerates these active ingredients significantly better than those from conventional cosmetics or natural cosmetics.    

In harmony with nature.

We find skin-identical and skin-like substances naturally in nature. With Love it Pure, we have made it possible to combine organic-quality natural cosmetics with skin-identical formulations and high tolerability - without having to make compromises on effectiveness. On the contrary! Following the model of the skin, we have specifically selected natural ingredients that mimic the natural functions of the skin and thus enable highly effective skin care. Through a "merging" of skin-identical substances, such as lipids, with the skin membrane, an intensive deep effect is also enabled. Other active ingredients also benefit from this, as they penetrate deeper into the skin using these accompanying substances, which are integrated into the skin like building blocks, and can thus create a sustainable deep effect. Certain active ingredients might not even reach their site of action without this effect, as they would be "stopped" by the natural skin barrier.  

Furthermore, skin-identical care strengthens the skin barrier, which is often out of balance, especially due to improper care. Most major problems are caused by a disrupted skin barrier, and thus sensitive, reddened, inflamed, dry, flaky, or tight skin can be the result of improper care.

However, the trigger for this does not only have to be potentially irritating or allergenic substances; too many different products or the classic phenomenon of over-care also bring the hydrolipidic film and the skin's protective function out of balance. This also includes cleansing with harsh surfactants, alcohol, or showering too long and hot.

Using skin-identical care building blocks, the skin barrier can be actively strengthened and your individual care goal achieved.

Minimalist skin care concepts not only enormously minimize the probability of intolerances and irritations, but also enable a very targeted mode of action.