Did you know that Love it Pure is #femalefounded?

Founder and Managing Director Maya Neuwirth would like to use a brief excerpt from the story behind Love it Pure on the occasion of International Women's Day to encourage others to follow their own goals and visions. She addresses this personal text not only to the future female founders among you...

Admittedly, I did not embark on this product development journey back then with the intention of building a cosmetics brand and starting my own company, as my work with and for various companies in the beauty industry taught me how fiercely competitive this market is and that it requires a lot of perseverance to successfully establish a new brand. Rather, I was looking for the perfect skincare products that would not only solve my skin problems in the long term, but also contain exclusively the best, most effective, and plant-based ingredients.

Ethically justifiable, healthy, environmentally friendly, and with excellent compatibility, because we often forget that our skin is our largest organ. As a metabolic organ, there is a constant exchange between what we feed our bodies and what we apply to our skin. And everything we wash off ends up in our groundwater. This is a topic I could delve into very deeply right now – but for now, it should serve merely as a small prompt for thought on how important it is to be mindful when choosing our cosmetics. But now, back to the origin of Love it Pure products. At the time mentioned above, I had already been working in the cosmetics and pharmaceutical industry for 10 years and not only had access to all the supposed miracle cures on this market, but also gained a deep insight behind the scenes of the industry, which did not exactly make choosing the right skincare products easier for me. I was tired of short-term results and the subsequent vicious cycle, skin reactions, questionable ingredients, ineffective yet overpriced and irritating formulations, and greenwashing. My perfect overall concept, and above all a long-term, effective, and healthy skincare solution that is easy to use and adapts spontaneously to the moods of our skin, did not exist.

And so, the origin of Love it Pure lies in Basic Care. Together with renowned development laboratories, scientists, and other skincare experts, I optimized my own formulations, which had already given my skin a 180° turnaround by then. The Love it Pure care system was born and had already been my daily companion for almost two years before the company was founded. On a vacation with my partner and current business partner, his skincare suddenly ran out, and he asked me if he could use my products too, since they were customizable. After two weeks of vacation and his personal (not yet called Love it Pure) skincare combination, his skin appearance and skin feel had already improved so noticeably that he did not want to go back to his original, very expensive products.

A customizable skincare system that works for every skin type and gender and, on top of that, reacts spontaneously to variable skin needs? Compatible, free of questionable ingredients, ethically produced, plant-based, vegan, and effective? My social circle also began to test it, and we finally agreed: the market is missing this skincare system.

I still needed one or two nudges, as I was actually very happy in my position as an employee back then. I had a very good job that I enjoyed and where I was surrounded every day by my great passion: the topic of cosmetics and skincare. But it came with limitations, with a "but," with products that I could no longer 100% stand behind, and simply without everything that Love it Pure combines. The decision was made.

Zack, jumping in at the deep end, going all-in for Love it Pure. Because if one thing is very important in life, it is to do something fully or not at all. Either with full conviction and from the bottom of your heart because you are passionate about it, or not at all. As is easy to see today, I chose the former. And not with the background of necessarily wanting to be a founder, wanting to do something of my own with cosmetics, or simply stamping a brand out of the ground with some trend products. Rather, out of the deepest conviction in my products, with the intention of closing a crucial gap in the cosmetics market and giving everyone the same skincare experience and the best version of their skin.

I want you to be able to rely on Love it Pure, which is why you will only receive products from us that I am 100% convinced of, from the raw material to the final formulation, and that I exclusively use myself. Developed with passion, consistency, and transparency.

My message to you for International Women's Day: Even if ups and downs are always accompanying you, and sweat and tears flow, there is nothing better and more fulfilling than pursuing your own passion day after day. Yes, it takes courage and perseverance, but at the same time, all of this is rewarded with freedom, unparalleled feelings of success, and satisfaction. Do what you are passionate about. If you follow your passion, you can only win. Believe in yourself and have the courage – whether woman or man – to follow the path that makes you happy.

Happy International Women's Day!

Maya Neuwirth

- Founder and Managing Director, Love it Pure Skintech GmbH